Best Marketing Automation Tools For Small Business – In today’s Internet age, where customer priorities continue to change frequently, marketers prefer automated tools that simplify processes. These tools put customers first, saving you time on day-to-day tasks. According to OptinMonster, 80% of people who use marketing automation see a 71% increase in leads and conversions.
Automation tools are what your small business needs, but if you’re not sure how to proceed, don’t worry. Today we’re going to learn the basics of marketing automation and some of the best tools to grow your business.
Best Marketing Automation Tools For Small Business
Marketing automation is the modernization and improvement of the marketing process using modern software tools. These tools allow you to easily do the following:
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Salesforce’s Marketing Status report shows the effectiveness of marketing automation tools for high-, medium-, and low-performing companies.
Marketing automation is one of the important trends of modern business. Marketers already understand the importance of this, so they plan to spend for more profit.
Investments in these vehicles will reach $25.1 billion by 2023, according to Email Monday. According to a report by Social Media Today, the majority of marketers are using automation strategies, with 75% of marketers using at least one type of marketing automation tool today. These numbers show the importance of marketing automation tools for small businesses.
You can find tons of marketing automation tools online. However, some of these can potentially add unnecessary complexity to small businesses. To help you in this area, we have listed the top 5 tools that small and medium businesses can use to automate routine tasks.
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HubSpot is one of the popular inbound marketing software that allows businesses to generate leads through email marketing and provides additional sales support.
MailChimp provides tools to optimize automation with email marketing campaigns. The free plan includes everything you need for your email marketing needs, making it the perfect solution for businesses on a tight budget.
OptinMonster is the best conversion and lead optimization tool for any website. The most flexible and convenient automation tool that can be used to create, test and adjust engagement campaigns in real time.
Marketo is another popular marketing automation platform that helps small businesses engage end-to-end and build long-term relationships with their customers.
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ActiveCampaign is easy-to-install automation software that helps marketers achieve great results by sending fewer emails by converting their product line to a SaaS platform.
Now you know that marketing automation tools help small businesses in many ways. So, whatever you want to automate, the tools mentioned above are a solid solution. Save time, ensure a smooth workflow and increase productivity. This enables us to better serve our customers. Disclosure: From time to time we use affiliate links. This means that if you buy something through our link, you may earn a commission.
Business automation is changing the way brands operate, allowing them to do more and scale with less like never before. In theory, this means that the size of the business is not as important, and automation can actually give an advantage to smaller brands that can respond to new trends faster than their larger competitors.
The only problem is that most of the automation tools on the market are still aimed at mid-sized businesses, but not everyone.
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In this post, we’ve selected some of the best business automation tools designed to help you take your startup to the next level with small brands in mind.
Zapier is a simple automation platform that any business can use to improve productivity and save time and money. It’s as simple as the automation provided, allowing you to create automated actions in key applications used by companies in all industries.
Automatically save attachments from Gmail to Google Drive? Or how about publishing all your blog posts to Twitter as soon as you hit the publish button? You can save all your new Google Docs files to OneDrive and then back them up to Dropbox.
With Zapier, you can set up thousands of such automations, eliminating repetitive manual tasks and freeing up time for more profitable tasks.
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IFTTT is very similar to Zapier and the general idea is the same. To avoid switching to different platforms to repeat the same trivial task, use it to create basic automation between different applications.
The main difference is that IFTTT offers a free version that is much better than Zapier. The main disadvantage is that you can only have one account. However, this is not particularly suitable for teams. Another key difference is that IFTTT automations are triggered as soon as a trigger action occurs. Zap, meanwhile, runs every 15 or 5 minutes, depending on the version of the software you’re using.
The main advantage of Zapier is that you can set up a Multi-Step Zap with any paid version. This allows you to set up multiple automations for a single trigger action. This is something that no version of IFTTT can do.
ActiveCampaign is more than a marketing automation platform, combining advanced email marketing capabilities and enterprise standard CRM into serious business software. ActiveCampaign isn’t the only platform of its kind, but it’s the only one equally optimized for businesses of all sizes.
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We spent a lot of time looking for the right CRM platform (more information can be found here) and kept running into the same problem. Basic packages are usually priced for reasonable features, and prices go up as soon as they get bigger than the current version.
ActiveCampaign is not only one of the best all-in-one marketing automation tools in the industry, it’s also the only tool available at an affordable price for every version of the software. This means you don’t have to worry about ransom money even if your business is bigger than the version you started with.
Social media is important to your business, but running and managing campaigns across multiple platforms is a huge pain. Fortunately, platforms like Hootsuite and Buffer make it easy to automate your social media marketing activities for as long as you need them.
There isn’t much between the two platforms, but I chose Buffer because it’s more intuitive software and offers better scheduling options compared to them.
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It’s amazing how much content a modern enterprise has to produce, even for the smallest companies in the most niche industries. All those emails, blog posts, and social giveaways have to come from somewhere, and the last thing you want is for your marketing efforts to be held up by the odd post. Sorry
Grammarly doesn’t make your writing perfect, but it does a great job of saving you from basic spelling and grammar mistakes (as in) that can make people question the adequacy of your writing.
Our latest initiative, TrueNorth, is a single marketing strategy platform that allows you to develop, plan and track your marketing under one roof.
OK, this doesn’t sound like an automation platform, but bear with me. Google Ads (recently renamed Google Ads) is making a number of changes to become a more powerful platform for small businesses where automation is key.
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But you don’t have to wait for new features to automate your PPC strategy. Google Ads offers many free automation features that you can use to get better results.
Automation, machine learning, and artificial intelligence will change the way small businesses use platforms like Google Ads over the next decade, and the changes have already begun.
Google makes automation easy, but there are certain levels of complexity that make it difficult for many small businesses. I’m sure that won’t be the case anymore, but there’s still room for third-party platforms like WordStream to simplify paid advertising for those who don’t want to get bogged down in complex setups.
The 20-minute workweek feature lets you get started with campaigns and basic management effortlessly. This feature will gradually expand as you become familiar with Google Ads advertising.
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It’s a great PPC tool, and after using WordStream for a while, the idea of going into Google Ads setup will seem a lot more accessible.
Calendly is another simple automation tool that any business can use. It basically hacks emails to arrange meetings, phone calls and other meetings.
Simply set your Calendly availability options for your next appointment and add the link to your email invitation. The event is then automatically added to the calendar when the recipient selects a suitable time.
As your business grows, you always need more accounting
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