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Do you use Linkedin? You probably have your profile, but if you’re not looking for the next job opportunity, you probably won’t use it much.
Can You Create Multiple Company Pages On Linkedin
In a moment, I’ll tell you why you need to create a LinkedIn company page and how to do it, but first, let me tell you this: If you don’t check out LinkedIn always, you are not alone. The average LinkedIn user spends only 17 minutes per month. It is easy to ignore these social networks.
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LinkedIn was founded in 2002 by Reid Hoffman and ten other co-founders, many of whom are part of the so-called “PayPal Mob,” like Hoffman.
What is the Paypal Mafia? Here’s a group of early PayPal employees who started their own successful companies:
Perhaps the most famous alumnus of PayPal is Elon Musk, known as the mad genius behind Tesla and SpaceX. But there are some former PayPal employees who have done very well. In fact, six of them, including Reid Hoffman, became billionaires.
This is an important milestone in LinkedIn’s history because the stellar founding team and their Silicon Valley connections have undoubtedly played a major role in the company’s success.
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In 2003, LinkedIn raised a series of investments led by Sequoia Capital, a venture capital firm known for its investments in many “unicorns” such as Google, Apple, PayPal, YouTube, WhatsApp, and others.
And the LinkedIn team did not disappoint. In 2004, the company reached 1 million users, in 2006 it had its first month of profit, and in 2007 it reached 10 million users.
In 2008, after several financial companies bought a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion -rao).
In 2010, it was worth two billion dollars, but by the end of the year its value had dropped to $1.5 billion. That same year, it was ranked number 10 on Silicon Valley Insider’s list of the 100 Most Valuable Startups.
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LinkedIn grew significantly between 2010 and 2011, going from about 500 full-time employees to about 2,100 full-time employees, and went public in 2011.
LinkedIn continued to grow rapidly, but in 2016 it took a hit when its shares fell 43.6% in one day, causing it to lose $11 billion. . what happened
It is clear that investors were not impressed with LinkedIn’s 2016 forecast (the company predicted first quarter revenue of $820 million instead of the $867 million expected by analysts) and decided to jump ship.
However, this “crisis” did not stop Microsoft from acquiring LinkedIn for $ 26.2 billion, which was the largest acquisition of Microsoft at that time.
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Today, LinkedIn has more than 575 million users, with more than 260 million monthly active users. They are the largest professional websites in the world.
You may wonder why you should bother creating a company page on LinkedIn, a site that users spend only 17 minutes per month (on average).
It’s no wonder that 79% of marketers consider LinkedIn the “best lead source” and B2B marketers report that 80% of their leads on social media come from LinkedIn.
The best resource available on using LinkedIn to generate leads is “The Sophisticated Marketer’s Guide to LinkedIn” (2019 edition available now!).
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The guide also advises you to boost your organic strategy with paid advertising through Sponsored Content, Sponsored InMail, and Dynamic Ads.
We’ve also put together a step-by-step guide on how to use LinkedIn for marketing success that you might want to check out.
After all, recruiting and retaining seniors is one of the biggest challenges in running a business, and the challenges are huge.
“After working at Facebook, Mint and now AppSumo […] I know that the best people are very productive and can grow a business 100 times more than just a good person.”
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He explains that hiring the best talent is like dating: the best people are already taken. They are already working in a big company, they are well paid and they are happy with their work.
So, Noe argues, you need to build relationships early so that potential employers will consider you when they’re ready for their next job opportunity.
So think about it: what better way to get in touch with a professional you’ve admired but don’t know?
You see, if you email someone, they will always want to see you and go to LinkedIn, so why not save them the trouble and connect with them there?
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This way, they can verify you with one click and make sure you’re real.
With another click, they can view your company page to see if it’s an area they’d like to work for.
They are also on LinkedIn, looking for job opportunities. They may stumble upon your job ad through their networks, even if they have never heard of your company before.
In short, if you want to attract top talent, you should have a LinkedIn company page (of course, no one would shut down seniors because it looks suspicious).
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Well, if you want to increase the chances of this happening, you need to understand how it works:
However, if they can’t find what they need on your website, their next destination is LinkedIn.
It’s simple. The writer abandons the idea of talking about your company and instead goes with one of your competitors. So make sure your company has a great website and a strong LinkedIn page.
Don’t forget to check if you have the right to act on behalf of the company by checking the box:
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Please note that if your LinkedIn account is new or you do not have enough connections, you may receive an error message.
This means you need to build your profile and grow your network if you want to have a company page.
The five steps to creating a LinkedIn company page are just the beginning, you need to optimize that company page if you want to get results. To do this, you should pay attention to these points.
The “About” page is the first thing someone sees when they click on your company profile on LinkedIn.
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Remember when you were in high school memorizing the dates of your history test and then forgetting it when you left class? Memorizing these dates was difficult because humans are not made to remember facts, we are made to remember stories.
But what does this have to do with your LinkedIn page? If you present visitors to your company page with too much information, their eyes will be closed and they won’t remember much once they leave the page.
On the other hand, if you tell a story and do it well, people will remember it for a long time. And they will remember your team.
No, I don’t mean asking people for money in exchange for a product. I mean conveying the value of the product/service you are selling.
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It is important to understand that although listing the main features of the product can be useful, you should always sell the benefits.
We are social creatures. We have changed to look to others when we don’t know exactly what we are doing.
This is why social proof is so important. No one wants to be the first to try a new product.
It is true that this is not completely true, there are first people who want to try everything under the sun.
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But most people are not like that. Most people don’t want to take a risk with an unknown company. They want something safe.
It’s okay if you’re just starting out and don’t have any social proof to speak of. You should work on catching more!
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However, as soon as you get something, whether it’s a customer testimonial, a media mention, or a feature in a press release, you should add it to your “About” page.
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An “About” page that tells your story, sells your product, and provides social proof is a great way to introduce your business to potential customers.
However, it serves as social proof for people who may be interested in working for your company because it shows that you are a legitimate business, and not another place where employees are embarrassed to work. who cannot write it. their LinkedIn profile.
In addition, the list of employees is an important resource for writers because it allows them to quickly analyze the structure of the company, understand who does what, and communicate with the right people.
For example, if a writer wants to ask a question about your marketing strategy, they can send your marketing person on LinkedIn.
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This is important because you will get busier as your business grows.
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