Facebook Business Suite And Business Manager Overview – Facebook Business Manager is the best (and only!) way to manage your Facebook ads and pages. It’s even worse if you’re working with multiple clients or businesses.
Click to login or create an account first. First, it will ask you to log in to your personal Facebook page. You can then optionally enter your name, email and company.
Facebook Business Suite And Business Manager Overview
Even if you work with a marketing agency that manages ads, you’ll always want to open a Business Manager account for your company. Don’t own a marketing agency!
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This rule is also important so that if someone joins or leaves your company, you can adjust access levels without losing key accounts.
Under Account and Pages, you can enter a name for your page when you click the Add Page icon.
Remember: you can only add your own pages. If you don’t have a site, you’ll need to request a login.
Under Users, click “People” and this prompt will open, where you can invite employees to join your account:
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When you add people to your work, assign them the administrator or employee role, depending on the permissions you want.
You can also use advanced options to assign finance roles. For example, someone with a financial analyst role can view transactions, invoices, account expenses, and payment methods.
Click the Select Assets button and scroll until you find the page or product you’re looking for (or check the 4-minute mark in the video above for a step-by-step guide!)
Partners are other businesses you work with, such as agencies or clients. For example, if you hire an agency to post your ads, you must be designated as a partner in your business manager account.
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If you add trading partners, you can access different properties and set specific permission levels.
Under Users you can click on Partner, below it will ask for your Partner’s ID.
Here you can go back to the agency and ask for the ID of the commercial manager. Once added and saved, the two accounts are automatically linked.
Looking for more visual guidance throughout the process? Scroll down and check out the video at the top of the page!
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Computer nerd turned entrepreneur using extensive knowledge in sales and a knack for digital marketing. Adam founded and currently runs a pay-per-click marketing company focused on lead generation for high-growth clients.
“We wanted to advertise there and do business immediately. That was the first goal. Knowing that, we hit the ground running and had results within a month.”
“My goal has always been 5:1, which is 500%. It’s been 7:1 and 8:1 for a few months since we joined.”
“Over time, our costs have come down significantly, and part of it is the relationship with them, they know what I do.”
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“They really care. They care about my work. They care about me, they care about my team, obviously. I want a place that’s not just a number, I want professional service and a very high level of sensitivity. Managing a Facebook page is a lot. can be time-consuming. You need to create new content, build engagement, and deliver personal messages at the same time. Facebook Business Suite is Meta’s answer to these needs.
Facebook Business Suite is a one-page management solution that provides Facebook marketers with a single, centralized location to simplify the process of managing a brand’s presence on the platform.
However, the tool’s interface takes some getting used to. In this article, we’ll walk you through the Facebook Business Suite and show you how to get the most out of it.
Facebook Business Suite is a free Facebook page management tool that allows administrators (and some users with other roles) to manage Facebook Pages, Instagram accounts, and Messenger interactions from a single dashboard. Facebook Business Suite replaces Facebook Page Manager.
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You can use Business Suite on desktop or via the mobile app (download the app for iOS and Android here).
Business Manager has been around for years and is the precursor to the Business Suite. It allows you to manage assets such as sites, ad accounts, product catalogs (but only at a basic level) and user roles.
While marketers can currently choose between the two tools, it looks like Business Suite will eventually replace Facebook’s Business Manager. In Business Suite, you can do everything you do in Business Manager, including managing business assets in Setup.
If you absolutely hate the new Facebook Business Suite (it’s technically the Meta Business Suite now), here are instructions on how to switch back to Business Manager.
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Having said that, we recommend that you familiarize yourself with the new Business Suite, as we do not recommend how long Business Manager will be supported and that Business Suite will run longer.
Facebook Creator Studio and Facebook Business Suite are often confused because they often have overlapping functions when it comes to content creation and planning.
Facebook’s developer studio has more tricks up its sleeve. It has additional options, monetization features, post-tests, and royalty-free audio collection.
Overall, Facebook Business Suite seems to be best suited for brands with active advertising accounts, while Creator Studio is best for developers.
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If you want to go through simple post creation and planning, you can use Creator Studio with Business Suite.
Anyone running a business on Facebook (including a Page or Instagram account) should at least strongly consider using the Business Suite. A must if you have multiple accounts to manage.
Facebook Business Suite is free to use, but it offers many unique benefits and features, all of which are streamlined and simplified, making it invaluable. It also simplifies the process whether you’re working alone or part of a larger team.
Creating and planning posts and stories is one of the most common uses for Business Suite. To do this, go to “Posts and Stories” in the left menu of the dashboard.
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In the post editor, you can write your copy, add a photo or video, and set a place for your post. You can then add a link or even a call to action. Finally, you can choose which account you want the post to be published on. You can then publish it or schedule it for later.
Facebook Business Suite has powerful insight tools you can use to see how your content is performing.
You can see an overview of your business. This includes a summary of your reach, audience statistics, performance of recent posts, and Instagram insights (if your Instagram account is connected).
If you click on “Results”, you can browse your related Facebook pages and Instagram profiles.
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When you click on content, you’ll see a list of recent posts with performance information. Facebook will show you your posts reach, likes and reactions, comments, shares, results, result value (if sponsored) and link clicks. Want to learn more about your website’s audience? Click Audience to get an overview of your current audience and potential audience. Add new users and roles
Adding team members to your site is a great way to give your content creation extra support.
If you want to add more roles or new users to your Facebook page, go to All Tools in the left navigation menu. Then, click the Setup Site button.
From there, click on Page Roles. You can see who is currently assigned to the Site role. If you want to add new people, select their role (administrator, editor, moderator, advertiser, analyst or custom role) from the drop-down menu in the center of the page. Admins have maximum permissions, so it is not recommended to have too many users as admins of your site; instead, you can grant different permissions to users, such as advertisers (who can serve you ads) and analytics (who can access your insights). and other roles. Editors and Moderators can access most of the Site, but cannot remove or disable you as an administrator.
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Facebook and Instagram stories are some of the most fun formats you can post. Let’s take a look at how to create a story in Facebook Business Suite.
Add Media to upload a photo or video to your story. You’ll see a preview of your story and choose whether you want to post it to Facebook, Instagram, or both.
If you want to add text or stickers or crop your story photos, now is the time. You can add text to your stories to add content. You can see all this in the example below.
Customize your Story however you like, then share the Story. Alternatively, you can arrange to have your story published