Google Ads Not Showing Conversions – Maybe you’re having trouble tracking conversions or want to fix them to improve your online results. A conversion is an action a user takes on your website. For example, signing up for a trial, purchasing a product, submitting an email address, etc.
Conversion tracking is a Google Ads tracking tool that shows you what happens after a customer interacts with your ads—whether they buy a product, sign up for a newsletter, call your business, or download your app. When a customer completes the action you’ve defined in your business goal, it’s a conversion. Conversion tracking is the process of tracking these actions. It sounds simple, but you have to do it right. All of these things are conversions. So when you’re tracking conversions, you’re looking at something like this. But that’s not all you can see. These are big-ticket or “gross” conversions. There are also micro-conversions that people can do, like clicking the buy button, watching a video, etc. Let’s look at some conversion tracking tips that can really help you.
Google Ads Not Showing Conversions
Conversions are in the Tools area. A list of currently set conversions will open.
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Click the blue plus button to create a new conversion tag. It will ask you to select a transfer type and provide a wizard to guide you through the steps. The list below contains all conversions already set up. The list shows the conversion action, source, category, tracking status and more.
When you open Conversions, the first area you’ll see is a list of current conversions. They can be set up in Google Ads or imported into Google Ads
Click on one of the already set outbound conversion tags to view the settings and edit the conversion tag settings.
Conversion types include options to import conversions from other data sources such as website conversions, app conversions, phone conversions, and CRM systems.
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Start by choosing a conversion type. Then select the transfer category. Name the exchange and enter the value. For lead generation sites, it is best to enter 1 as the value for each conversion. For e-commerce sites, select Dynamic Value. This dynamic value is the value of a product, subscription, reservation, or any other variable that records actual sales revenue.
Select the number of conversions. For e-commerce it’s usually one per conversion and for lead generation sites it’s usually one.
The conversion period is the amount of time you believe a conversion occurred after you clicked on the ad. We generally recommend a maximum of 90 days
The attribution model is the interaction between campaigns and what you want to attribute or give more credit to! This is discussed in more detail below
Google Ads Campaign Dashboard Example
This type of conversion can be used to record conversions in mobile applications. It has apps for both Android and Apple.
There are 3 types of call conversions. The first is from phone calls by clicking directly on the phone number in the Google ad. The second is dedicated call tracking that assigns a unique phone number forwarding.
Imported conversions can be a combination of online and offline conversions recorded in other systems within Google Ads.
Many people are unaware of the option to upload conversions from a Google site. This is useful for tracking conversions that happen offline or important conversions that you track using another system. For example, a phone call may be transferred after someone sees an ad. Tracking these conversions will give you a better understanding of the role these things play in the buying process. For example, seeing this ad might not lead to an online purchase, but it might lead to a phone call.
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Instead of doing it manually, you can now schedule and automate imports to save time and reduce errors. All you have to do is go to the Tools tab and select Conversion > Upload. Then select “Source” to import, and in the case of Google Sheets, select Upload File. After selecting a file to upload, check the box next to Schedule upload and set the frequency to daily or weekly. When you’re done, all your offline conversions will be automatically uploaded.
With Adwords, one conversion can be recorded twice. A conversion should only be recorded when someone takes a desired action on your site, which is why conversion tags are often placed on confirmation pages. However, if the user completes the action and then reloads the page, the conversion is counted twice. You can turn this off with Order ID, which will prevent the above scenarios from disrupting your conversion tracking. To add an ID, you need to add a piece of code to the Tracking ID.
You can either install Google’s ad code on your site or use Google Tag Manager to “decrypt” the installation. Our preferred method is to use Google Tag Manager and then keep all other tags in Google Tag Manager
If you choose this option, you must use a basic universal tag that is used on all pages. A separate event measurement code needs to be installed for each specific conversion.
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An event code fragment can be a page load or a click. Page load is a better target for page view conversions, such as a dedicated thank you page after redirecting from the thank you page. The click event uses HTML event tracking when a conversion element, such as a menu or Contact Us button, is clicked.
Our preferred option is to use Google Tag Manager. The conversion ID is the same for all conversions, and only the label is unique to each conversion. A conversion link in Google Tag Manager helps capture all conversions, for example when using an Apple browser. Google Tag Manager is best for event-based conversions because it has options for automatic event tracking and triggers.
You don’t want to focus on the last touchpoint without taking the time to find out how they got there in the customer journey. A customer doesn’t just come to your website, they take the desired action and leave. They usually look around first, check out the products you offer, play a video, etc. It is therefore essential to understand macro and micro conversions to understand the overall process.
To do this, you use the report Most frequent conversion path. You can find this in Google Analytics on the left sidebar under Conversions > Multichannel Paths > Top Conversion Paths. Each conversion path is shown here, including organic search, paid search, direct search, etc. You will then see the number of conversions from that path.
Adding Google Ads Conversion Tracking To Your Page
Analyzing this data will allow you to set up better attribution models in your analytics and help you track customers as early as possible in the buying process.
We took a brief look at attribution models at the beginning of this article when setting up the brand. Now we’ll learn how to use attribution in measurement and optimization. Phrases like “first click attribution” and “last click attribution” are common, but few people know what they mean. It is the process of determining how different sales and conversions are allocated to different touchpoints in the marketing cycle. In the last-click attribution model, the last touchpoint can click the final order confirmation button and get credit for the conversion.
The model you choose will best suit your business model. The first-click attribution model suits businesses that are more interested in brand awareness and finding the channels that most attract customers, while the last-click attribution model suits businesses whose primary concern is evaluating final decision actions. However, most companies fall somewhere between the two. A location-based attribution model is recommended for this purpose. It allows you to distribute the value of touchpoints along the customer journey. The majority of credit is allocated to the first and last touchpoints, with the remaining credit spread over all intermediate touchpoints used.
Google Analytics helps you better understand your audience, learn about their interests, browsing behavior and more. To do this, start by going to: Audience > Interests > Overview. You can start with a broad demographic and then look at gender, age group, interests, etc.
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Based on what you find here, you can use segments to better target your campaigns. After you create a segment, you can use it to create an audience
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