Google Ads Not Showing On Mobile Devices – Have you ever had problems using Google Ads after setting up a campaign but still not getting any impressions? Even if you search for keywords used in your campaign, your own ads won’t show? There are many reasons why your ad isn’t showing, and you may be wondering what to do about it.
In this article, we’ll show you 7 reasons why your ads aren’t showing and what you can do to fix them. Be sure to use the list below to get the best results from your listing and the ads you show. Later in the article, we’ll cover the “Ad review and diagnostics tool,” a feature every advertiser should use.
Google Ads Not Showing On Mobile Devices
First, we’ll look at the 7 most common causes and solutions for Google ads not showing, including display ads and listings (search related ads).
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The first thing you should check when you can’t see your Google ads is whether you’ve set a budget limit for your campaign. You can set a daily budget for your Google Ads campaign, but when the limit is reached, your ads won’t show. In this case, you can easily check the status of that particular campaign because the “Limited by budget” warning will appear.
If your ads aren’t running due to budget constraints, your daily budget is too low and you need to increase it. A small budget isn’t always a good thing, so set a daily budget that aligns with your campaign’s performance.
In addition to budget constraints, there are also cases where you don’t have the money to pay for your Google Ads campaign. Basically, you need to use your ad budget before placing your ad. Once the balance is used up, ad serving will stop with an error message at the top of your Google Ad account balance at the top of the Dashboard screen.
Once your ad budget is set, your ad will be resubmitted. You can choose between manual payments like bank transfer and automatic credit card payments, but we recommend choosing the automatic payment option.
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It’s also possible that your ad campaign’s delivery status was initially set to ‘Egg’. While this is a very simple reason, multiple campaigns running at the same time or multiple people accessing the dashboard screen can cause this problem.
If you change the status from ‘Paused’ to ‘On’, the transfer will continue. However, for your ads to work properly, you must enable sending from “Campaigns”, “Ad groups”, “Keywords”, and “Ads” at every level of your Google Ads account settings. friend.
This is a common ad scheduling error that occurs when resending a previously submitted campaign that has expired.
This can be fixed by updating the last date settings. Also note that if the ad schedule’s delivery date is set to a future date, such as an end date, the campaign will not be delivered.
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In some cases, your ad may not have passed Google’s review process; Google has established advertising policies to improve user safety and convenience and will not serve ads that are deemed harmful to users. If your ad column is “Under review”, it is still under review and contains disapproved ads, which means your ad was not reviewed by Google and has been disapproved for some reason.
If your ad’s status is ‘under review’, you have no choice but to wait for a response until the review is complete. For disapproved ads, check the ad text or landing page for inappropriate language (violence, discrimination, etc.). For more information about Google’s advertising policies, see Google’s advertising help page here.
With Google Ads, you can serve ads by region, gender, age group, and more, but if your targeting is too narrow, your target users may be too small and not your ad. will appear. Also note that if you try to see your ad, you won’t be able to do so unless you’re part of the target audience you’ve set.
Review your scale to make sure your goals aren’t too narrow. Even if you can’t verify the ad, it shouldn’t matter if your goal settings are correct.
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When using remarketing ads, ads cannot be served if the size of your remarketing list (the list of users who have visited your website in the past) is too small. According to Google Ads Help, if you’re targeting the Google Display Network, you must have at least 100 active users in the last 30 days.
*Google Display Network (GDN): GDN is Google’s delivery network for display advertising. Advertisers can publish their ads on various media/apps connected to Google using this network.
You need to make sure that you have enough users on your remarketing list to drive traffic to your website. Even if there’s no problem with how you set up delivery, it’s a good idea to test your ads for a few days as there may be delays if you don’t show any ad comments. For more information about Google Ads remarketing, we recommend reading this article.
Next, there are four additional things to look for when your ad isn’t showing (search for relevant ads).
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Because ad listings operate on an auction model, if your bids are too low for your target keywords, you could lose out to your competition and not be listed on the first page. In this case, the ad column will show ‘Bid below first page’.
Needless to say, the solution to this problem is to increase your keyword bids. Alternatively, you can choose to target similar or closely related keywords, but at a lower cost-per-bid in the ad auction.
If you specify keywords that are not searched often, your ad will not appear as often. If ‘Low Search Volume’ is shown in the Ad Status column, you need to closely examine these keywords.
You need to change your active keywords to those that are expected to generate traffic or keywords that are relevant to the user’s request. You can check the search volume (how many times the keyword has been searched) for a keyword using Google Keyword Planner or another keyword tracking tool.
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Make sure you’re using exact match or phrase match keywords in your ads, and you should check the negative keywords you’ve added to your exclusion list.
Sometimes your ad may not show due to low ad rating depending on your quality score. Quality Score is an metric that compares the quality of your ads with your competitors and is determined by the relevance of your keywords, ad copy, and landing pages. If the quality score is low, the ad status column will show “Rare (Lots of Low Quality)” and the ad will not be served.
In this case, you need to improve your ad rank. To do this, you need to consider whether the content of your landing pages matches the search keywords you specified and whether your ad copy is relevant to those landing pages. . For more information on Quality Score, see Google Ads Help here.
If your ad is verified multiple times by searching for the keywords you specified, your ad may not appear. This is because the Google search engine can see that you didn’t click on the ad, so it won’t appear in your search results.
The Google Ads App
When you want to check the status of your ad serving, we recommend that you do so using the Ad Preview and Diagnostics tool instead of search results. The ad viewer not only shows you how your ad will appear in search, but it also helps prevent your ad from showing up unexpectedly. Next, we will explain how to use the tool.
Google offers a tool called the “Ad Review and Diagnostic Tool” to check the health of the search-related ad impressions that are accessible in your ad account.
With this tool, you can check the status of a certain ad and predict why it’s not performing without doing your own research. Additionally, the ad viewer allows you to view ads by region or device, so you can see the results of your ads even if they’re not relevant to your target audience.
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