How To Add Ads On Youtube Videos – Before running a video ad campaign on YouTube, you must link your YouTube channel to Google Ads so that the data can be transmitted to Google Ads.
To do this, open the main Google Ads dashboard and click the Tools and Settings button at the top right of the screen. In the context menu, click Linked Accounts under Settings.
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You are now ready to create a YouTube campaign. Start by opening the Campaigns tab on the left. Then click one of the blue + buttons and choose New Campaign from the context menu.
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On the next page, choose your campaign objective, which can be a little confusing when setting up your campaign. Many advertisers confuse goals with conversions and think that if they don’t set goals, conversions won’t be tracked. Conversion tracking is different from these types of campaign goals.
If this is your first campaign on YouTube, I suggest selecting Create a campaign without target instructions. This option gives you full bidding options, so you can start setting up manual cost-per-view (CPC). Once you have enough data and conversions, look at other goals.
When you start out with another type of goal, you often don’t get an impression because Google doesn’t have any data to work with. If this happens to your account, please create a new campaign and set up the campaign without a goal.
You can run both video and image ads on YouTube. Here’s a summary of video ad types:
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For the bidding strategy, select the Max CZZ option. The CZZ is usually between $0.05 and $0.12. If you’re bidding and you’re not getting any views, raise your bid.
Then, if you want, you can set a start and end date. I don’t usually set an expiration date because I monitor my campaigns closely and manually stop them when needed.
Set the delivery method to Standard. If you use Quick, Google will use your daily budget as quickly as possible, and your budget may not last all day.
Under Network, select YouTube Videos and deselect YouTube search results and video partners in the Display Network. If you want your ads to appear at these appointments, set up a separate campaign so that your data is more detailed.
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Then choose your language and set your location to national or local areas (if you only want your ads to appear locally). If you click on the Advanced Find item, you can also set the location by radius.
Under Inventory type, select the inventory that matches your brand. Your options are Advanced, Standard (recommended) and Limited.
The Exclude type and brand option lets you prevent your ads from appearing on content that doesn’t match your brand values.
In the Devices section, you can choose which devices you want your ads to appear on (computers, mobiles, tablets, and TV screens). You might want to create separate campaigns for each device to see detailed data.
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Don’t annoy your audience with ads every time you visit YouTube by using frequency capping.
However, I take a different approach because I want to know what days and around what time my campaigns are (or aren’t) performing well. To do this, I set a 4-hour window for each day I run the ad. This allows me to adjust my offer based on the day/time.
If Monday is a good 4-8 pm, I will bid aggressively so that I don’t miss the auction. If I don’t deliver on Thursday 20:00-12:00 or it runs out of my budget, I’ll make a negative offer to save money on advertising.
The next step is to set up the ad group. Instead of naming the ad groups “Ad Group 1”, “Ad Group 2”, etc. Use descriptive names. For example, if you’re setting up an ad group to target keywords, you can name the ad group “keywords.”
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You have several options for targeting your audience on YouTube. You can set your targeting as narrow or as wide as you want. choice is yours.
YouTube allows you to display ads based on keywords related to a YouTube video, channel or website that your target audience has shown interest in. In the Keywords sections, enter a keyword (such as “video marketing”) on the right and a list of possible keywords to target will appear. Simply click on a suggested keyword to add it to the list on the left.
In the Topics section, you can choose specific topics to target your YouTube video ads. For example, if you choose to target business services, your video ads will appear on topics such as advice videos, corporate events, e-commerce, and the like.
Pro Tip: Test each of your audiences in their own ad group to see which performs best. Keep in mind that every campaign is different and what works for you may not work for others.
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The next step is to determine the maximum CCC, which is the amount you are willing to pay for a single view. A view is when someone watches your video for at least 30 seconds (or ends if it’s shorter) or clicks on your ad. So if someone clicks on the Skip Ad button after 8 seconds, you get free branding and advertising.
I suggest you start with a bid of around €0.10 and once you start getting impressions, adjust your bid based on the results.
In addition to horizontal (16:9) videos, you can now upload square (1:1) and vertical (9:16) videos to YouTube. Square and vertical videos diversify your creative assets and match the user’s natural intention to watch the video in vertical mode while holding the smartphone. Don’t forget that more than 75% of the time you watch YouTube is on smartphones and tablets.
To use a video for your ad, you must first upload it to YouTube (if you haven’t already). Then copy the URL of the video and paste it in the Create video ad section of your ad settings.
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Pro Tip: Your ad group should have at least two or three video ads for the split test. Create different versions of the same ad.
For Video ad format, select In-stream video ad. Please note that in-stream ads can be skipped after 5 seconds.
Then enter your destination URL (where people will go after clicking your ad) and display URL (the URL that appears in your ad). Both URLs must be on the same domain otherwise your ad will not be approved.
Including a call to action is important because you want the audience to click on the call to action button and visit your website. Enter the call to action and title as required.
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The accompanying banner gives you more YouTube space on your desktop. A banner will appear at the top of the screen to the right of the video. Banner size is 300 x 60 pixels. Please note that the banner will continue to appear on the screen even if the ad is skipped.
This is what the video ad looks like on the demo page with a call-to-action button and an accompanying banner.
When you’ve set up your ad, click Save & Continue to finish setting up your video ad campaign.
Pro tip: With video ads or banner ads on the Google Display Network or YouTube, you can remarket to someone who’s seen one of your YouTube videos. To build your remarketing audience, you traditionally have to drive a visitor to your website by clicking on an ad. Building a remarketing list with people who’ve seen your YouTube video costs much less than search ads, display ads, or any other form of advertising.
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You don’t need to drive a visitor to your website to be included in your remarketing list. If a viewer has seen your YouTube video or a video embedded on a website, you can build your remarketing list or audience for very little cost.
YouTube video ads are one of the most effective and efficient ways to generate leads, sales and brand awareness. The metrics you should be looking at will depend on your campaign goals.
Track your video views if you want to increase brand awareness, sell products, increase signups or build an email list. View rate is a good indicator of how engaging viewers will find your video ad. The higher the rate, the more viewers will engage with your content. I usually look for a review rate of at least 20%. If the view rate is below 20%, consider changing your ads or targeting.
If your goal is to increase traffic to your website or landing page, then click-through rate (CTR) is the right metric to track and optimize.
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