This article was written by staff writer Darlene Antonelli, MA. Darlene Antonelli is a technology writer and editor. Darlene has experience teaching college courses, writing technology-related articles, and speaking in the technology field. In the year she received her M.A. in Writing from Rowan University in 2012 and wrote her dissertation on online communities and the personalities that develop in such communities.
How To Add Ads To Youtube Videos
YouTube is a video sharing site where you can create your own videos or share videos that other people have created. Having ads in your video increases the chances of your video monetizing. To add ads to your video, you must have an AdSense account linked to your YouTube account and be accepted into the YouTube Partner Program.
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This article was written by staff writer Darlene Antonelli, MA. Darlene Antonelli is a technology writer and editor. Darlene has experience teaching college courses, writing technology-related articles, and speaking in the technology field. In the year she received her M.A. in Writing from Rowan University in 2012 and wrote her dissertation on online communities and the personalities that develop in such communities. This article has been viewed 15,872 times. YouTube alone has more than 2 billion users – and those users watch billions of hours of video every day, generating billions of views.
If you are dying to know how to tap into the amazing power of video marketing, this article is for you. First, you will learn what YouTube ads are and the different YouTube ads available in 2021. Then I’ll show you how to set up and manage your first YouTube ad campaign. Finally, we will discuss some YouTube tricks that can help you convert your YouTube ads.
YouTube ads, powered by Google Ads, are a way to promote your video content in YouTube or search results to increase user reach. This could be your video playing before the user watches another video, or before it appears in YouTube search results for people to watch in its entirety.
Before you create your first campaign, it’s important to understand each type of YouTube ad. This way you can customize your ad for the format you plan to use.
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It’s the main form of advertising on YouTube – and that’s why we cover it in more depth than others.
TrueView ads give viewers more control over the ad they see. For this reason, Google reports that eight out of ten viewers prefer TrueView over other video ad formats.
Advertisers pay for TrueView ads when users watch for at least 30 seconds, watch an entire short video, or click on some type of ad, such as a call to action.
And because viewers can choose the ads they want to see and skip the ones they don’t, advertisers save money while reaching more interested audiences.
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YouTube says that the maximum length of a TrueView video ad is 6 minutes and the minimum is 12 seconds.
There are currently two main types of TrueView ads: in-stream ads and discovery ads. Let’s take a closer look at each of them.
In-stream ads have a small counter and a link to the ad at the bottom left of the screen.
Additionally, TrueView’s in-stream advertising consists of banner ads that appear on the right side above the list of recommended videos.
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TrueView discovery ads appear in YouTube search results and in viewing pages on the top right of the list of recommended videos.
The image below shows a TrueView discovery ad for a movie appearing above organic YouTube search results:
Clicking on discovery ads will take the user to the YouTube watch page or the corresponding channel page to watch the video.
Remember, visitors only pay to see your entire ad when they view it for at least 30 seconds, or when they interact with the ad in some way.
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Because while 76% of consumers positively skip these ads, at least you can make sure that your budget is spent on interested viewers.
This means you can experiment with different creative formats, such as product demos, testimonials or instructional videos.
For example, Grammarly made good use of testimonials and product demonstrations in their TrueView ads. In fact, 54.4% of social media traffic comes from websites.
In addition, according to Google, brands can see up to 500% more views of their existing content when they use TrueView.
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Unskippable In-Stream Ads Unlike TrueView in-stream ads—unless you guessed it—viewers can’t skip them. Because viewers have more control over these ads, they don’t count as “real views.”
In fact, last year YouTube got rid of the 30-second ad format. Today, non-skippable ads should be between 15 and 20 seconds.
There are also non-skippable YouTube ads that play halfway through a 10-minute or longer video – known as “mid-roll” non-skippable YouTube ads.
Unlike TrueView ads, advertisers pay on a CPM basis for non-skippable YouTube ads. “CPM” stands for cost per mill, which means advertisers pay per thousand impressions.
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So it’s important to optimize your ad goals so you don’t waste your ad budget on bad prospects.
While pay-per-click (PPC) advertising is best for converting prospects into leads, cost-per-mile (CPM) advertising is more suitable for targeting brands that require mass exposure. Designed to be accessible, like Apple’s example above.
Strong YouTube Ads is the third form of YouTube video advertising available to marketers. These non-skippable video ads are played before the video viewer selects and must be less than 6 seconds.
Obviously, banner ads are not the ideal format for stories, testimonials or product demonstrations. But a 6-second time limit can be a great motivator for creativity.
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For more inspiration, check out the YouTube Ads Leaderboard: Bumper Ads Edition, which features the top 20 ads from around the world.
Sponsored cards are the most intrusive form of YouTube advertising. A small ‘i’ icon will appear in the top right corner of the video and when the viewer clicks, the card will expand.
In the image below, you can see the displayed text without hovering the mouse over the image.
Cover ads are probably the simplest form of YouTube advertising. These are the ribbons that appear at the end of the video.
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Display ads are another simple YouTube ad format. These ads have been around for a while and appear on the right side above the list of recommended videos.
Now that you know the different YouTube ad formats, let’s see how to set up your first campaign.
How you advertise on YouTube varies according to your needs. YouTube ads can be used to build brand awareness, influence purchase decisions, increase sales, or increase brand loyalty. Video ads on YouTube can be used for these purposes in the following ways.
Advertise your product to people who know little or nothing. Find people who are interested in similar products and niches so you know you have commonalities.
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Videos that show why your product is the best choice for your customer, including hard evidence to back it up, will convert better, so do it.
Branch out and try new tactics to target audiences you haven’t targeted before. Explore ways to link your product to others and start growing sales.
Invite your customers to talk about your product in your videos and show prospects that you offer the best products and services in the business.
Check out the YouTube Ads Leaderboard for inspiration on creating powerful YouTube video ads. Every month, YouTube releases a list of the best YouTube ads around the world.
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Before you start setting up your ad campaign, it’s a good idea to upload your marketing video to your YouTube account.
You can do this by logging into your YouTube account and clicking on the little camera icon on the right side of YouTube. Then just click ‘Upload Video’.
(If you don’t have a Google Ads account, see instructions on how to sign up for an account.)
Once you are logged into your account, click on “All Campaigns” on the right side. Then click on the big blue “+” icon to create a new campaign.
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This will take you to a window where you have to select the campaign type. Currently, Google offers five options:
Once you click on “Video”, you need to set a goal that matches the main thing you want your campaign to achieve for your business.
For example, if you want to increase the number of visitors to your website using YouTube ads, you would choose the goal “website traffic”. Then, as you continue to set up your campaign, you’ll see recommended features and settings to help drive traffic to your website.
You can add or remove a location at any time. And if you want, you can create your campaign without seeing the targeting suggestions.
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This will help you to identify the campaign easily when you start
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