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Google Business Profile, formerly known as Google My Business, is a free tool for businesses to manage their presence in various areas of Google, including Maps and Search. Whether you’re a retailer or an online store, it’s an easy way to convert people who search for you on Google into customers.
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According to our research, 81% of US consumers say they can easily find a local store using an online search. A Google Business Profile makes it easy to find your business, discover products, share updates and information about your business, and help increase sales.
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So how do you create a business plan and maximize it for your business? You will find the answers in this guide.
Google Business Profile allows you to manage your local business profile on Google. Small business owners who have brick-and-mortar stores can create a business plan that helps people find their store location easily. It helps customers find the products and services you offer, find your store, and contact you.
Amy Falcione, a small business SEO expert, specializes in building and improving Google business pages. Through his experience, he realized that Google Business Profiles are a strategic way to reach customers outside the traditional Internet. “Consumers trust Google and use search features many times a day,” he said.
Research shows that 84% of people use Google three times a day or more. It is important that a local business uses all the channels that can be found through Google products. Amy Falcione, Senior Photographer
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“A Google Business Profile gives you a quick snapshot of your business, such as hours of operation, products or services that may influence how customers visit your store and possibly buy online,” he explained. Amy saw a significant increase in leads and calls after updating her business profile on Google, citing a client who saw an 800% increase in leads.
There are built-in tools to attract online customers to your store. List your products on Google for free, create smart marketing campaigns, track ad performance, and manage orders and payments with Google Purchases.
You can find the best mall in the world; One of them is to provide your customers with a unique experience. But if no one can find you online, it’s hard to expand your reach and get new customers. A Google Business Profile helps customers find your business through search, maps, and shopping.
Joy Hawkins, owner of local SEO firm Sterling Sky, competes in the search engines, every local business
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Have a Google Business Profile. “Statistics show that 30% to 40% of search results show local bags,” Joy said. A local pack is a group of three listings of local businesses that appear when someone searches for queries like “stores near me” with a local focus.
Joy explains that you don’t have to pay to play here. Google Business Profile is free and “is a great way for small businesses to get more leads and more phone calls,” he said.
Based on the companies we’ve researched over the years, we’ve seen companies in a variety of industries increase the number of leads from their Google Business profile by 16% to 149% over the past three years. Joy Hawkins, Manager, Sterling Sky
Making a good first impression is essential to start building relationships with customers online. By verifying your business, you can control the information that searchers find when searching for your business or its products and services. This gives you an opportunity to present important information and show what your brand is all about.
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Your Google Business Profile is a central part of your internal marketing strategy. You can use the Google My Business app to help you edit your business information, respond to reviews, and manage your business wherever you are.
Ninety-three percent of new buyers actively look for reviews before buying something. Previous customer reviews can help jaded shoppers make up their minds. Although leaving feedback is difficult, it is important to build trust and improve customer interactions.
Comments appear next to your Google Business Page on Search and Maps. You can ask customers for feedback by sharing a link related to your business or by reminding them in person in your store.
Another great feature that Google offers here is the ability to respond to customer reviews. So, if a customer leaves a bad review, you can respond directly to them and resolve the issue immediately. If someone leaves positive feedback, you can thank them very much.
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93% of new customers look for reviews before buying something. Your business profile on Google helps you advertise, manage and respond to reviews, and delight your customers. How to set up a Google Business Account
According to Google, customers are more likely to trust a reputable company if they see a complete listing of the company on Google Search and Maps. Want to know how to create one for your business? Let’s analyze the process step by step.
On the bottom page you can see an existing business or add a new business. If you are a new store, click Add your business to Google.
Then enter your business name and category. Choose a category that represents your business. For example, if you’re creating a page for a store called Happy Boots, your category would be “Shoe Store.” As you type, the corresponding methods are displayed in the menu. Choose the most suitable one. You can change this later.
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You will then be prompted to add a location. If you are a brick-and-mortar store, check the Yes box and click Next.
After entering your company account, you will be prompted to add a service area. If you plan to offer this to customers, check “Yes” and add the locations you plan to serve. You can change and add more later.
Next, you’ll want to add contact information so potential customers can contact you. Add your phone number, website, or both to your business profile.
The next step is to verify your business. This is important for Google’s algorithm to recognize your business and show it to the public in local search results. You have options:
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The last step is to configure the page. Now you can add the following details:
Now that you know how to set up a Google Business Profile for your store, you’re ready to learn what tools you can use to manage it.
💡 Tip: Google Channel allows you to manage your Google Merchant Center, Google Business Profile and Google Ads accounts from the back office. Get closer to your customers and get all the benefits of marketing your business on Google without switching between accounts.
If your business has multiple branches, the best way to manage your account is to use the Google Business Profile Manager dashboard.
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This makes it easy to manage multiple profiles in one place. You can perform several tasks from your business manager:
If you only have one location, Google Search is the easiest way to manage your Google Business Page.
Enter the Gmail account associated with your Google Business account. Next, enter your company name in the search box. Your profile and Google Business page will be displayed. Alternatively, you can click on “My Business” and enter your profile from the search results.
Another way to manage your business is with the Google Maps app on iOS or Android. Make sure you’re signed in to the Google Account associated with your business profile. Then, on the right side of the screen, click on your photo, then click on your business page. Click Edit Profile and select the information you want to update.
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Every marketing business is an investment of your time, energy and money. Have you ever wondered if your job is worth it? Read this guide and develop a strategy for planning, monitoring and measuring the success of your marketing campaigns.
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If your business is not established, it will be difficult to attract customers from it. In fact, an incomplete page will make it difficult for people to find and contact your business. Google found that customers are 70% more likely to visit and 50% more likely to consider buying from a company with a complete business plan.
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Treat your Google business page as your own. It’s impossible to understand, and no one will read your output, no matter how good it is.
Have you ever wanted to check out a store before you got there and found it on Google and didn’t get any pictures? The company may cease operations. As with other social networks like Instagram, you want to upload your photos and videos regularly.
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