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How To Advertise My Lawn Care Business

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Anyone with a yard knows that maintaining it can be a chore. So it’s no wonder there are so many landscaping companies out there that can help eliminate the need for do-it-yourself landscaping, weeding, growing, and maintenance.

How To Advertise My Lawn Care Business

If you are someone who likes to garden and enjoy the smell of freshly cut grass or a freshly mulched garden, you may want to consider starting your own gardening business.

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Horticulture business is developing rapidly. and if you live in a warm climate, you can work most of the year. According to the National Association of Landscape Professionals, the landscaping services industry generates $93 billion in annual revenue and employs more than 1 million people.

If this sounds like the right move for you, read on to learn how to start your own gardening business.

Given the scope and depth of landscaping, from residential to commercial, maintenance to tree removal, and design to tree care, the economics of starting your own landscaping business are simple. It can be as simple as renting a lawnmower and knocking on doors.

“My previous company was a lawn care company that I grew from a mower to over 125 employees,” says Brian Clayton, founder of GreenPal, an online lawn care ordering service that’s a bit like the Uber of landscaping. .

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“Most clients deal with bad, unprofessional competitors,” says Clayton. “Building a successful landscaping business is almost as easy if you answer the phone when a customer calls, respond promptly to voicemails, and follow through on the work agreed upon with your customers.”

Seems pretty simple, right? But what else can a landscape contractor do to go beyond the basics? Some tricks of the trade when starting a gardening business.

The first step in starting a landscaping business is to acquire an arsenal of landscaping equipment. Once you’ve decided what services to offer your gardening business, you’ll know what equipment you’ll need. Then it’s time to decide whether to buy it outright or switch to a cheaper leasing option.

For beginners, you can rent your own equipment or buy inexpensive equipment. But as your landscaping business grows, so do your equipment needs and expenses, and you can just as easily spend as much money on maintaining inexpensive equipment as you would on high-end equipment.

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“Most landscape contractors spend 5-10 hours a week sharpening their equipment or changing oil, spark plugs, air filters, fuel filters, etc.,” says Clayton.

So what are the basics of good landscaping equipment that you should know when starting a landscaping business?

There are several hand tools that every good landscaper should have on hand: shovels (such as square mouths, spades and trenchers), wheelbarrows, wheelbarrows, tillers (such as excavators or cultivators ) and more powerful things like chain saws. . and depths. But the real costs are not here. The cost of larger equipment may surprise you.

“A lot of people don’t know this, but the mowers you see are going for over $12,000,” says Clayton.

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“Landscaping contractors should also purchase or finance a good truck costing at least $10,000 and a trailer worth more than $5,000,” says Clayton. “Also, you’ll most likely need a front-end loader for landscaping, which alone costs $10,000 to $50,000.”

In general, Clayton estimates, construction and landscape maintenance firms must bring between $40,000 and $50,000 worth of equipment to a client’s property. That’s why you can start with a lease, which Clayton says includes reasonable expenses of $3,000, but doesn’t depend on them forever.

In general, there are several necessary forms of business insurance that must be obtained in order to run a business. The most important thing is general liability insurance, which covers everything from repair costs to court fees if you or an employee accidentally cause damage. Accidents, like running over a sprinkler with a lawnmower, happen, and you want to be covered when they do.

Depending on the state in which you operate, you may also need workers’ compensation insurance, although as Clayton says, “Many states require both types of insurance to run a legitimate business, whether you have employees or fewer.” Workers’ compensation covers everything from medical bills to legal costs when an employee is injured on the job.

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Other forms of insurance that are not necessary but can be useful include inland marine insurance (to cover goods damaged in transit), commercial auto insurance (for anything you move a lot from your personal vehicle you can’t use and your personal policy covers it.commercial vehicle cover) and commercial umbrella insurance (which extends your coverage if you invest in a large residential area).

Additionally, if you intend to use pesticides as part of your services, most states have pesticide laws that you must obtain. Clayton calls it “a very complicated process” and doesn’t recommend it unless you’re well-grounded in your field.

Before starting your own business, make sure you have the necessary business licenses for the state in which you are operating and that you are registered for taxes and have obtained an employer identification number, called a business tax number.

Rules about which business licenses are required and where to obtain them vary from state to state, so check the specifics of the state where your business will operate before starting your landscaping business.

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Another form of insurance you’ll need when starting a gardening business is employment liability insurance, which covers your wages if you make a mistake in overtime billing. and will cover your business if you violate business hours.

Given the uncertainty surrounding the future of overtime pay and the tendency of many small business owners to go it alone without the help of an attorney or accountant at the outset, this insurance can be a life saver, or rather a business saver ;

“In 2009, my company was investigated by the Department of Labor and our HR managers decided that wages could not be paid. they should have been paid as hourly workers,” he says. came”.

Lack of insurance nearly killed Clayton’s company. Take his experience as a lesson, and insurance is essential for your landscaping business, especially before downsizing.

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When it comes to selling your gardening business, you already know where to start. Facebook and other social media as well as SEO tactics will increase your search visibility on Google and other search engines.

Of course, word-of-mouth marketing is always best, especially in hyperlocal markets, but it comes down to doing an incredibly good job. So while you’re waiting for rave reviews to start pouring in around town, consider setting up your social accounts first when starting your gardening business.

According to Clayton, mastering all the usual marketing channels and setting a starting budget of $500-$2,000 is the best way to start getting your first 10-100 customers. A digital marketing specialist may be just what you need to take your game to the next level as you grow your landscaping business.

When you first start a landscaping business, you will also need to determine the prices of your services so that you can include them in your marketing efforts. Any potential client will want to know how much your business charges for the various landscaping services you offer.

Customer Referral Programs: Tips & Examples For Landscaping, Lawn Care And Tree Service Companies

When deciding on rates, it’s a good idea to look at the competition and see what similar companies are offering, and then go from there. But remember, you can always change your rates.

When starting a gardening business, it’s important to keep your finances in check. And we’re probably long past the days of using pen and paper to keep track of all your business expenses, schedules, and bills. Even spreadsheet applications, while capable of processing large amounts of data, are somewhat outdated.

Fortunately, there are many business apps that can help you run your landscaping business more smoothly. There are apps and software to help you with everything from inventory and payroll management to employee scheduling, so you can focus on the important things, like the actual landscaping.

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