How To Advertise My Website On Google – Did you know there are 5 ways to advertise your business on Google for free? When we talk about “advertising” and “Google,” most people think of Google Ads, but as you’ll see below, there are other ways to advertise your business on Google without paying.
We have used this same method to increase Google traffic to this site by over 400,000 monthly users and drive thousands of visitors to our client’s business.
How To Advertise My Website On Google
In this guide, you will learn how to increase your website traffic on Google without spending money on advertising.
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The number one way to get free exposure on Google is to rank high in the organic search results for your keywords.
Once you’ve created your website and put it online, Google will quickly index it and show high results when people search for your brand name or website URL.
Although this is one way to get free traffic from Google, it is not enough. What you want is to appear in the top five Google search results for your search term
The way to do this is through a process called search engine optimization or SEO for short. SEO helps you optimize your website for Google so that it appears in search results for keywords important to your business.
How To Create A Website
Before we get into what SEO is, let’s see why it’s important to appear at the top of SERPs (search engine results pages) instead of anywhere else.
When you search on Google, you will see paid and free listings.
The layout of the page varies by question type, user location, device, and result type, but the basic concept is the same.
If you type your question directly into Google, you’ll get a page similar to the one below, which includes:
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The problem is that with the exception of the featured piece (in this case, our SEO expert article), the rest of the organic results are lower on the page and receive less clicks and traffic than the results that appear in the top position.
In fact, studies over the years have shown that most organic traffic goes to the top five results.
This means that if you want to take advantage of the free opportunity to advertise your website on Google, your website must be fully optimized for the search engine.
This is especially important if you are starting an online business or own a small local business. Free Google traffic can help your business grow faster than other forms of traffic.
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Let’s see how other digital marketing disciplines like SEO and content marketing can help you get found on Google.
Phase 1: Optimizing the technical infrastructure of your website so that Google can easily access and index your website content. This process is often called technical SEO.
Once you’ve covered all the technicalities of SEO and resolved any issues, you’ll end up with an SEO-friendly website.
Step 2: Optimizing your website so that Google gets the right signals about the keywords you want your website to appear in results for.
Alternative Search Engines That Are Better Than Google
As mentioned above, it’s not enough to rank for keywords related to your brand, you also want to appear in search results that help attract customers and sales.
To do this, you first need to do keyword research to find the actual search terms that people are typing into the Google search box.
Once you have a list of keywords relevant to your business, the next step is to create content to target those keywords.
For this process to be successful, your content must be useful to users and fulfill their search intent, but at the same time send the right signals to Google to help their algorithm understand your content.
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Phase 3: As you probably already know, there are probably hundreds of websites competing to secure a high Google ranking for a particular keyword. They have passed steps 1 and 2 above.
This site has done a better job, which has made Google rank higher than other sites in this regard.
Businesses that consistently work through steps 2 and 3 will eventually earn Google’s trust and gain a share of Google traffic without spending money on paid advertising.
The disadvantage of this method is that it cannot be done overnight. It will take months or years to get to the point where you can run your business solely from organic Google traffic. However, the sooner you start SEO, the better.
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Another way to get free exposure on Google is to create a Google My Business account. Google My Business is a free Google service for local businesses.
2 – You increase your chances of appearing in local results for searches related to your business and the area in which you do business.
For example, when you search for “Italian restaurants in New York City,” you’ll get local search results below the classifieds and above the “regular” listings.
In addition to opening a Google My Business account, there are some changes you need to make to rank higher in local search results.
Job Search On Google
Google Maps is another Google service that you can use to get free ads. In the digital marketing industry, this is known as Google Map Marketing.
Google Maps listings are displayed in search results (as part of the local search box – as above) and when users visit the Google Maps tab.
In order for your business to appear on Google Maps, you must have a Google My Business account (as above) and make sure that:
Until recently, you could add your products to Google Shopping through paid ads, but as of April 2020, Google has made this feature free. Paid ads will still appear on Google Shopping, but free listings will be added to search results.
Ways To Promote Your Business With Google My Business
If you use a popular commerce platform like WooCommerce or Shopify, it’s easy to create a product feed that Google Merchant Center can accept.
Once you submit your product feed and your products are verified by Google, they are eligible to appear for relevant searches across all Google properties.
Please note that this feature is only available for US sellers, but will be rolled out globally in the coming months.
Google Ads is a platform for paid advertising on Google Search and other Google products (Gmail, YouTube, etc.).
How To Submit Your Website To Search Engines
If you’re in the US, you can claim a $150 coupon code to advertise on Google Ads for free. To get a free coupon code, visit the Google Coupons website.
If you have a local business, create a Google My Business account. This will help you get more exposure in searches related to our area (especially from mobile devices) and Google Maps.
Make sure your business is verified and follow the checklist above to optimize your website for local SEO.
If you have an online store, create a Google Merchant account and submit your product feed. This will make your product eligible to appear on Google Shopping and other Google products.
The Story Behind Google’s Success
Search engine optimization can help all kinds of businesses, and it’s the process of getting free traffic from Google for keywords that are important to your business. It takes time, but the sooner you start the better.
Alex Kreiss is a digital marketing consultant, author and speaker. He has more than 18 years of experience in SEO and digital marketing. Alex holds a Master’s degree in e-commerce and has consulted for Fortune 500 companies in various industries. He regularly blogs about SEO and digital marketing and his work has been cited by leading marketing sites. Connect with Alex on Twitter and LinkedIn.
10X TRAFFIC FROM GOOGLE VIP ACCESS TO EXCLUSIVE SEO TIPS I ONLY SHARE WITH MY SUBSCRIBERS. Download free tips, SEO audits and templates to speed up your website traffic. A GMB is a thumbnail image of your business listing that appears in Google Search and Maps. If you’re just starting a business or looking to expand your digital presence, this is a great place to start. Bing Places for Business mimics GMB, but actually shows the Bing search engine.
GMB is known as Google Knowledge Board. When a customer or potential customer performs a brand search (your business name + location), they should see your business in the top right-hand corner of the screen, and finally, the first page before visiting your website. Give users an idea of your business. We’ve covered this functionality in more depth below, but let’s cover the basics first.
Seo Trends: The Evolution Of Search Results
Comment. If you’ve made a good first impression, but your potential customers are still evaluating your brand, now it’s your job to earn their trust. GMB shows your customer feedback, which will definitely help (and if they’re not happy, we can help change it).
Response. Google recently released a feature that allows you to create “posts” that appear in your listings for you to choose from.
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