How To Advertise On Google My Business – Did you know there are 5 ways to advertise your business on Google for free? When we talk about “advertising” and Google, many people think of Google Ads, but as you’ll see below, there are other ways to advertise your business without paying Google.
These are the same techniques we used to grow this site’s Google traffic to over 250,000 users per month and drive thousands of visitors to our clients’ businesses.
How To Advertise On Google My Business
In this guide, you will learn how to increase the visibility of your website in Google without spending money on advertising.
How To Use Google My Business
The first way to get visible on Google for free is to rank high in the organic search results for your keywords
When you create a website and publish it online, Google will quickly index it and put it at the top of the results when users search for your brand name or website URL.
While this is one way to get free traffic from Google, it is not enough. You want your search terms to appear in the first five Google search results
This can be done through a process called search engine optimization, or SEO for short. SEO helps you optimize your website on Google so that it appears in the results for keywords relevant to your business.
How To Learn Google Ads For Free
Before we dive into what SEO is, let’s see why it’s important to be at the top of SERPs (Search Engine Results Pages) and not just in any situation.
When you search Google, you will see a list of results that includes both paid and free listings.
The layout of the page varies depending on the type of query, user location, device and type of results, but the basic idea is the same for all.
If you type a specific query into Google, you will see a page similar to the one below, which contains:
Google My Business Optimization Guide For Seo
The problem is that, with the exception of the featured snippet (for example, our article for SEO experts), all other results are lower on the page and get more clicks and traffic than the results that appear at the top.
In fact, several studies over the years have shown that the most organic traffic comes in the first five results.
This means that if you want to take advantage of the free opportunity to advertise your website on Google, your website must be fully optimized for search engines.
This is especially important if you are starting an online business or have a small home business. Free Google traffic can help your business grow faster than any other traffic.
How To Use Google My Business For Your Photography Business
Let’s take a look at how SEO and other digital marketing practices like content marketing can help you get found on Google.
Step 1: Improve your website’s technical infrastructure so that Google can easily access and index your website content. This process is commonly known as technical SEO.
If you go through all the technical aspects of SEO and solve all the problems, you will end up with an SEO friendly website.
Step 2: Optimize your website to give Google the right signals about the keywords your website should be showing results for.
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As explained earlier, it’s not enough to rank for keywords related to your brand, you want to appear in search results to help you find customers and make sales.
To do this, you need to start with keyword research and find the words that people type into the Google search box.
Once you have a list of keywords relevant to your business, the next step is to create content that will target those keywords.
For this process to be successful, your content must be useful to users and satisfy their search intent, but also provide the right signals to Google so that its algorithms understand what your content is about.
The Ultimate Guide To Google My Business
Step 3: As you already know, there may be hundreds of websites competing to maintain top keyword rankings on Google. They have probably already completed steps 1 and 2 above.
A site that has better convinced Google that it deserves a higher ranking than other sites on the same topic.
Businesses that consistently follow steps 2 and 3 will eventually earn Google’s trust and gain a share of Google traffic without spending money on paid advertising.
The problem with this method is that it cannot be done overnight. It will take months or years before you can run a business from Google traffic alone. The earlier you start SEO, the better.
How To Add Your Business To Google My Business
Another way to get visible on Google for free is to create a Google My Business account. Google My Business is a free service that Google offers to local businesses.
2 – You increase your chances of appearing in local search results related to your business and the area in which you do business.
For example, if you search for “italian restaurants in New York,” below classifieds and above “general,” you’ll get local results.
In addition to opening a Google My Business account, there are a few other changes you need to make in order to rank higher in local search results.
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Google Maps is another Google service that you can use to advertise for free. In digital marketing, this is called Google Maps advertising.
Google Maps listings appear in search results (as part of the local search box – described above) and when users visit the Google Maps tab.
In order for your business to appear on Google Maps, you must have a Google My Business account (as described above) and ensure that:
Until recently, adding products to Google Stores was only possible through paid advertising, but starting in 2020. in April Google made this feature free. Paid ads will continue to appear on Google Stores, but results will also be updated on free listings.
Reasons Why You Should Use Google Ads
If you use a popular email ecommerce platform such as WooCommerce or Shopify, it is very easy to create a product listing that Google Merchant Center can accept.
Once you submit a product feed and your products are approved by Google, they will be eligible to appear in all searches related to Google services.
Note that this feature is currently only available to US sellers, but will roll out globally in the coming months.
Google Ads is a platform you can use to display paid ads on Google Search and other Google products (Gmail, YouTube, etc.).
How To Optimize Your Google My Business Listing
If you’re in the US, you can get a $150 coupon and advertise on Google Ads for free. Visit the Google website to find the coupon code.
If you have a local business, create a Google My Business account. This helps us access additional search information related to our location (especially from mobile devices) and Google Maps.
Make sure your business is verified and optimize your website for local SEO according to the list above.
If you have an online store, create a Google Merchant account and list your products. This will make your products appear in Google Stores and other Google services.
How To Get More Results From Your Google My Business Listing
SEO can help all types of businesses and is a necessary process to get free traffic from Google keywords for your business. Work takes time, but the sooner you start, the better.
Alex Chris is a digital marketing consultant, author and lecturer. He has over 18 years of experience in SEO and digital marketing. Alex has a Master’s degree in eCommerce and has consulted with Fortune 500 companies in a variety of industries. He blogs regularly on SEO and digital marketing and his work is cited on leading marketing websites. Connect with Alex on Twitter and LinkedIn.
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Have you ever met Google? It will make or break your business. And I’m not just talking about reviews, which are essential to any marketing strategy: your Google My Business (GMB) listing needs some love.
Google My Business gives owners tools to improve,
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