how to create a company page on linkedin without personal profile 2c20d6d07

How To Create A Company Page On Linkedin Without Personal Profile

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Do you use LinkedIn? You may have a personal profile, but you probably don’t use it often unless you’re looking for your next career opportunity.

How To Create A Company Page On Linkedin Without Personal Profile

In a minute I’ll tell you why you should create a LinkedIn company page and how to do it, but first let me tell you this: If you’re not checking LinkedIn regularly, you’re not. The average LinkedIn user spends just 17 minutes per month. It’s easy to ignore this social network.

The Quick Guide: Create A Linkedin Business Page For Your Enterprise

LinkedIn was founded in 2002 by Reid Hoffman and ten other co-founders, some of whom, like Hoffman, belonged to the “PayPal Mafia.”

What is Paypal Mafia? Here’s a group of ex-PayPal employees who went on to build successful companies of their own:

Perhaps the most famous PayPal graduate is Elon Musk, known as the mad genius who built Tesla and SpaceX. But there are many ex-PayPal employees who have done very well. In fact, six of them, including Reid Hoffman, became billionaires.

This is an important detail in LinkedIn’s history, as the star-studded founding team and their Silicon Valley connections undoubtedly played a large role in the company’s success.

How To Create A Linkedin Company Page: A 5 Step Guide

In 2003, LinkedIn joined Google, Apple, PayPal, YouTube, WhatsApp, and others. A venture capital firm known for investing in many “one-liners” such as Sequoia Capital has organized a series of investment rounds.

And the LinkedIn team did not disappoint. The company reached 1 million users in 2004, had its first month of revenue in 2006, and reached 10 million users in 2007.

In 2008, after several venture capital firms bought a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (post-money valuation).

In 2010, it was worth about $2 billion, but by the end of the year, it was worth about $1.5 billion. That same year, it was ranked 10th on Silicon Valley Insider’s 100 Most Valuable Startups list.

How To Create A Linkedin Business Page: New Must Have Profile On Social Media Checklist —

Between 2010 and 2011, LinkedIn grew rapidly from about 500 full-time employees to about 2,100 full-time employees, and in 2011 it went public.

LinkedIn has been booming, but suffered a bit of a setback in 2016 when its shares fell 43.6% in one day, losing $11 billion in market capitalization. What happened?

Apparently, investors weren’t impressed with LinkedIn’s 2016 forecast (the company predicted 1Q11 revenue of $820 million instead of the $867 million expected by analysts) and decided to back off.

But that “crash” prevented LinkedIn from being bought by Microsoft for $26.2 billion, Microsoft’s largest acquisition at the time.

Create An Outstanding Linkedin Company Page In 5 Easy Steps

Today, LinkedIn has more than 575 million users, with more than 260 million monthly active users. It is the largest professional social network in the world.

You may be wondering why you would create a company page on LinkedIn, a social network where users spend only 17 minutes per month (on average).

It’s no wonder that 79% of marketers consider LinkedIn to be an “excellent source of leads,” and B2B marketers report that 80% of social media leads come from LinkedIn.

A great resource for using LinkedIn to generate leads is The Advanced Marketer’s Guide to LinkedIn (2019 Edition available now!).

How To Use Linkedin For Business In 2022: A Simple Guide

The guide also recommends strengthening your organic strategy with paid advertising through sponsored content, sponsored email, and dynamic ads.

We’ve also put together a step-by-step guide on how to use LinkedIn for marketing success that you can check out.

After all, attracting and retaining great people is one of the biggest challenges in running a business, and the stakes are high.

“After working at Facebook, Mint and now AppSumo […] I know that the best people produce significantly more than healthy people and can grow a business 100x.”

Linkedin Company Page Features To Start Using Now

He explains that recruiting top talent is like dating: the best people are already engaged. They already work for a great company, get paid well and are satisfied with their work.

According to Noah, you need to build relationships early so top performers will be thinking of you when they’re ready for their next career opportunity.

Now think about it: what’s the best way to approach a professional you admire but don’t know personally?

You see, if you send someone an email, they’re still going to check you out and connect on LinkedIn, so why not save them the trouble and connect with them there?

How To Use Linkedin For Business

This way they can check you out with one click and make sure you are serious.

With one more click, they can view your company page to see if there’s a job opening.

They are also on LinkedIn and looking at job postings. Even if they have never heard of your company, they may come across your job posting in their networks.

In short, if you want to attract the best talent, you need to have a company page on LinkedIn (in fact, not having one can turn off even big people because it looks suspicious).

How To Create A Company Page On Linkedin For Your Business

If you want to increase the likelihood of this happening, you need to understand how it works:

However, if they can’t find what they need on your website, their next stop is LinkedIn.

The average writer will avoid mentioning your company and go to one of your competitors instead. So make sure your company has a great website and a solid LinkedIn page.

Be sure to check the box to confirm that you are authorized to act on behalf of the company:

Create A Linkedin Page

Note that if your LinkedIn account is new or if you don’t have enough connections, you may receive an error message.

This means that if you want to have a business page, you need to create your own profile and network.

The 5-step process for creating your company page on LinkedIn is just the beginning. If you want to get results, you need to optimize this business page. For this, you should pay attention to the following aspects.

Your about page is the first thing people see when they click on your LinkedIn company profile.

How To Create A Linkedin Company Page

Remember how you memorized the dates of your history exam in high school and forgot them after you left the classroom? It was hard to remember those days because people don’t remember facts, we remember stories.

But what does this have to do with your LinkedIn page? If you present visitors to your company page with lots of facts, their eyes will glaze over and they won’t remember it when they leave the page.

On the other hand, if you tell a story and do it well, people will remember it for a long time. They will also remember your company.

No, I’m not asking people for money in exchange for a product. I mean communicating the value of the product/service you are selling.

Linkedin Company Pages: Your Best Practices Guide In 2022

It’s important to understand that listing key product features can be helpful, but you should always sell the benefits.

We are social creatures. We have evolved to look to others when we don’t know what to do.

That’s why social proof is so important. No one wants to be the first to try a new product.

This is not true, there is such a thing as early adopters who want to try everything under the sun.

How To Create & Grow Your Linkedin Company Page

But most people are not like that. Most people don’t want to take a chance on an unknown company. They want something specific.

It’s okay if you’re just starting out and don’t have any social proof to speak of yet. Must work on the purchase!

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However, when you receive something, whether it’s a customer testimonial, a media mention, or a profile in a reputable publication, you should add it to your About page.

Why You Should Have A Linkedin Company Page

An About page that tells your story, sells your product, and provides social proof is a great way to introduce your business to potential customers.

However, it also works as social proof for people who want to work for your company because it shows that you’re a legitimate business and that it’s not a place where employees are even embarrassed to work. You don’t want to report LinkedIn profiles.

In addition, a staff list is a valuable resource for authors because it allows them to quickly check the structure of the company, understand who does what, and contact the right person.

For example, if an author wants to ask a question about your marketing strategy, they can simply message your marketing manager on LinkedIn.

How To Comment On Linkedin As A Company Page

This is important because as your company grows, you can become more and more active

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