How To Create A New Ad Account On Facebook Business Manager – Start advertising on home / company blog / Facebook. How to Create a Facebook Business Manager and Ad Account
If you have multiple Facebook pages, ad accounts, need to share or host shared audiences, you should definitely use Facebook Business Manager to manage all your assets. Easy to install and not required for commercial purposes. This article will help you quickly and easily start advertising with the Facebook Business Manager tool. Here you will find step-by-step instructions on the following questions:
How To Create A New Ad Account On Facebook Business Manager
Business Manager is a tool that helps you access and manage all your Facebook accounts and pages in one place. It allows:
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Note that Business Manager allows you to run ad campaigns from different ad accounts depending on your business needs. If you already have a personal ad account (from your personal Facebook account), simply add it to your Business Manager.
Ad accounts cannot be deleted from Business Manager. They can be blocked by administrators. A disabled ad account still counts against your ad account allowance.
You can then find your Ad Account ID by going to the Home tab and clicking Business Settings, then Accounts > Ad Accounts in the left navigation. The ad account ID is located at the top of the toolbar under your ad account name.
If you are new to Business Manager, you will only be able to create 1 ad account at first. You will then be allowed to have more ad accounts based on your ad spend.
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By the end of this guide, you will be a Facebook advertising master. But, even if you don’t, you’ll have everything you need to run a killer Facebook ad campaign at your fingertips.
Facebook has over 1.73 billion daily active users, making it the world’s largest social network. No matter who your target audience is, it’s a pretty safe bet that most of them are on Facebook.
Not only does Facebook offer a large pool of active users, but those users spend nearly an hour a day on the platform.
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Facebook Ads has many advertising tools that you can use to target the right people with your marketing message. You can create Facebook ads with text, images, videos, events, links and offers.
Basically, if you have an advertising idea and a target market, Facebook advertising can help you reach them.
Also, now that Facebook owns Instagram, you can run both Facebook and Instagram ads in one campaign. With more than 500 million daily active users of Instagram Stories worldwide, your advertising efforts can be more effective.
We’ve briefly touched on the types of Facebook ads you can use, but let’s take a closer look at each type of ad.
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Facebook video ads help you showcase product features and naturally engage viewers with sound and movement.
Carousel ads allow you to display up to ten videos or images in one ad. The best part. Each image or video can have its own link.
Facebook ads are very important for gathering information from people who are interested in your business so that you can continue to market to them. You can create lead ads in image, video or carousel ad formats.
Facebook offers several different ways to increase your brand awareness through advertising: post engagements, event reactions, and page likes.
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Event response advertising can raise awareness of your event and drive responses. You can use image or video format for this ad.
If you want to send more visitors to your Facebook page, Page Likes ads will help you do that. You can use video and image formats for this ad.
As you can see, Facebook offers many options to help you create your best Facebook ad campaign.
Facebook uses an auction system, so you’ll compete against other potential advertisers to win the right to display your ad campaign. This means that there is no fixed cost to run a Facebook ad campaign.
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When you post your ad, you’ll choose a daily budget. This tells Facebook the most you’re willing to pay to see your ad each day.
Now that you know a little more about how Facebook ads work, you may be wondering how to create a Facebook ad campaign.
Before you create your ad, there are a few things you need to do first. Create your Facebook ad account and research your target audience.
To set up your account for Facebook advertising, go to Facebook Business Manager and select Business Settings in the upper right corner of the screen.
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On the next screen, click on Add Accounts in the left menu. Then click the + Add button in the middle of the screen to add a new Facebook Ad account.
Select Create New Ad Account from the drop-down menu and follow the steps to create your new account.
To add a new payment method to pay for your Facebook ads, click the small arrow at the top right of the Open in Ad Manager screen.
This will take you to a screen where you can add a new payment method, see when your next bill will hit your payment method (and how much it will cost), and set account spending limits to limit your ad spend. General control.
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After you’ve updated your payment method, click “Ad Accounts” on the top left menu and finish setting up your ad account.
Now that you’ve set up your Facebook ad account, it’s time to think about who you want to target with your Facebook ads.
Yes, you will choose your target audience when you create your Facebook ad, but you should already know who you want to reach.
Finding the right audience is critical to the success of your Facebook ad campaign, not to mention the overall success of your company.
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Audience research is not difficult, but it does take time. We promise that the time you spend finding your perfect audience will pay off.
Here are three key questions to help you identify the best audience to target your Facebook ads to.
Start making a list of the most important people in your world. This can easily be done with a simple Google search.
Dig a little deeper to find out what books and magazines your industry leaders read, their favorite websites, and the events they attend.
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What defines this niche audience? What is it about them (traits and behaviors) that make them the perfect people to target with Facebook ads?
Now that you’ve set up your Facebook ad account and know who you want to target with your Facebook ad campaign, it’s time to create a Facebook ad.
The first thing you need to do when creating a Facebook ad is to choose an objective for your ad campaign. This is the result you want from advertising and it can be anything from increased sales, more app downloads or simply increased brand awareness.
Clicking More Options at the bottom of the screen will allow you to change the bidding strategy, ad schedule, and delivery type.
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Quick note: Once you set your ad campaign goal you can’t change it, so choose a goal that matches your goal.
Once you set your goal, you can verify that your account information is correct. Make the necessary changes and click Apply in the lower right corner of the screen.
Start by renaming your ad collection to something you can easily recognize. This is the name that will appear in reports, tips, insights, and announcements.
Do you have a specific audience? You can manually create your target audience by selecting locations, age, gender and detailed targeting options.
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As you change your target audience, the audience size monitor will change on the right side of the screen.
What is the audience size for Facebook ads, you ask? We recommend keeping the audience below 500,000.
You can choose to have Facebook post your ad automatically, which we recommend. However, if you would prefer to place your own ad, you may.
Simply select the “Manual Placements” radio button to display all the ad placement options available to you (there are many).
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You’ve found your audience and chosen your placements, so you’re ready to decide how much you want to spend on your Facebook ad, as well as how often you want to run it.
As we mentioned earlier, it’s hard to say exactly how much your Facebook ads will cost. When you’re new to Facebook ads, it can be a bit confusing, especially when some targets only allow for some optimization and cost controls.
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