How To Create An Ads Manager Account – You are here: Home / Academy / Guides / Facebook Advertising Beginner’s Guide / How to Set Up Facebook Business Manager and Facebook Ads Manager Accounts
In our first chapter on Facebook advertising, we’ll talk about setting up your Facebook Business Manager account and Facebook Ads Manager account.
How To Create An Ads Manager Account
By the end of this chapter, you should be all set up and ready to start creating Facebook ads to promote your products and services.
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Business Manager is a tool designed to be your central Facebook hub for managing all of your Facebook Page and ad accounts.
To open a Facebook Business Manager account, you must first register for a personal Facebook account.
To add a Facebook page to Business Manager, go to the Business Manager home page, click More Tools in the side menu, and select Business Settings.
Choose the one that works for you and follow the instructions, and your Facebook page should be added to Business Manager.
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Finally, you’ll create or add a Facebook ad account to link to your business account.
Start on the Business Settings screen of Business Manager. Click Ad Accounts under the Accounts section of the sidebar.
From the drop-down menu, you can choose to Add an Ad Account (an existing account you have opened), Request Access to an Ad Account, or Create a New Ad Account.
Before configuring Business Manager, it is important to assign roles to your Business Manager account. Users can assume one of two primary roles: Administrator and Employee.
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There are also different roles for Facebook ad accounts that can be managed and edited in Business Manager.
It’s time to add your payment method so you can start your Facebook ad campaign.
Go to the Payment Settings page by clicking Ad Account Settings and selecting Payment Settings from the sidebar.
As you begin to advertise more, we recommend adding a secondary payment method. This prevents Facebook from stopping all of your campaigns if your primary card expires, reaches its monthly limit, or is blocked for any reason.
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If you need more help, here’s a Facebook guide that explains what payment options are available in which countries.
If you want to make changes to your Facebook ad payment, you can do so on the same page by clicking the three dots next to the payment option and selecting Edit.
You cannot remove your primary source, so you must choose an alternative primary source before you can remove your current primary source of payment.
How Facebook pays depends on how you choose to pay for your ads. Many payment options fall into two camps:
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Manual billing is essentially pay-as-you-go and relatively easy to understand, as you calculate your ad spend on a daily basis.
Payment limits vary based on your payment history. When you start out, the threshold is fairly low (usually $25), and you’ll be charged for every $25 you spend on Facebook ads. As you continue to use and process your payments correctly, the threshold will automatically increase.
If you still have a balance at the end of the month but have not reached your payment limit, you will be billed for that amount to clear the balance at the beginning of the month.
You can control your total ad spend by setting spending limits in your ad account. When you reach the limit, your ad will be paused and will not be displayed again until the limit is increased or removed.
How To Create A Facebook Ads Manager Account
Ad account spend limits are especially useful when working with agencies to ensure that a consultant or agency can’t spend more than you’ve budgeted for your entire campaign. Don’t set it too low or you’ll have to update it frequently. Remember that every time you reach the limit, all your accounts will be suspended for at least 15 minutes.
Like it or not, there will be some limitations to your Facebook advertising account. Better to get to know them first.
When one of these limits is reached, all you have to do is delete the old campaign and their ads to make room for the new campaign.
Facebook announcements are a great way to stay connected with your campaign. However, they can quickly fill your inbox, so you may want to adjust the frequency of email notifications you receive from Facebook to suit your needs.
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By setting up notifications, you can receive the most important notifications by email, while others can be Facebook notifications that appear when you log into Business Manager. This way, you will never miss out on Facebook ads.
After creating ads for a while, you may want to partner with someone else, such as a freelancer, advertising agency, or employee. This is where characters come in. To add new users and administrators to your Facebook ad account, go to the Ad Accounts tab on the Ad Account Settings page.
Click on “Add people” and enter the name of the person you want to add and the role you want them to have.
Continue to Chapter 2 to learn how to set up your first Facebook ad campaign in Facebook Ads Manager.
Using The Facebook Ads Manager
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Using it until marketing is left behind. New campaigns can be driven by viral trends on social media apps, and especially when app engagement is at an all-time high, it’s a great thing to get your fingers crossed.
Facebook is the world’s largest social networking site with more than two billion monthly active users, so advertising on the platform allows you to reach this huge audience and deliver your message directly to them.
How To Create A Facebook Business Manager
There’s also an app you can download to your phone, making it easy to track your campaign wherever you are.
Think of Facebook Business Manager as a container for all your business pages and their ads. If you have multiple businesses that run ads, all of your ad managers are located in Facebook Business Manager.
Facebook Business Manager allows you to manage Facebook pixels (tracking), e-commerce product catalogs, news feeds, and more.
Facebook, the platform giant, has made Facebook Ads Manager a simple tool. You can control your advertising budget; define campaign goals; choose ad placements and manage ad packages.
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If you are a business manager or advertise for your own business, you need to create a Facebook business account or Facebook Ads Manager account. It’s separate from your personal account and gives you access to all the features available to businesses on Facebook.
You can then start your Facebook ad campaign directly from your Facebook business page – your new ad will go live in minutes.
In order to maximize your return on investment (ROI), you need to carefully consider your Facebook advertising campaign.
Whatever your goals, choose the right one from Ad Manager. This way, your Facebook Ads Manager dashboard can provide valuable insight into how your ads are performing.
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It is also important to consider whether there is a good offer, creative and marketing funnel. If you’re new to Facebook advertising, we recommend learning from an expert like Depesh Mandalia (no relation, just love his work).
After you’ve chosen your goals, it’s time to set up your Facebook ad campaign with ad packages and creative.
You can select additional options if you want to get more detailed targeting, such as showing your ads only on certain types of devices or setting manual bids. In general, we recommend that you choose only automatic bidding.
Ad placement and campaign goals are key to keeping your ad portfolio strategic (and maximizing the results of your Facebook campaigns).
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Remember, you can run multiple ads at once, target different locations, optimize for different events, or test results on different devices.
Your ad should be able to make customers want to know more about your business. Aim to create an ad that stands out.
Once your ad campaign starts, it’s important to track the results. If your goal is to use the Facebook tracking pixel to capture important data from your website (such as leads, cart additions, purchases, etc.)
Ads Manager provides valuable insight into things