How To Create Google Business Email Account – Your free business listing on Google (called your business profile) can do more than you think. When properly optimized, it showcases your best features and makes it easy for consumers to find, learn about, and contact your business. But to properly optimize your business profile, you need access to it, and to access it, you need to verify with Google that you’re the right owner.
While it sounds like it should be as simple as “step one create, step two claim and step three verify”, the process is not that simple or straightforward – if you’re reading this post, you’ve already figured it out. That’s because it requires three different Google accounts and two different Google platforms, all of which have very similar names. Talk about a brain bender.
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So, in this post, I will first tell you exactly what Google is and then give you a clear guide to claim and verify your business profile on Google for creating and using a Google My Business account.
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Whether you’re a local business owner or just starting a business, your Google Business Profile makes it easy for users to find, learn about, and contact your business online. If these are the main benefits of a Google My Business account and that’s not enough to convince you, consider the disadvantages of not having one.
You risk losing customers. Without a Google My Business account, you have no control over the information displayed on your business profile, and according to a BrightLocal study, 68% of consumers stop using a local business after finding inaccurate information online.
You risk a poor reputation. Without a Google My Business account, you won’t be able to respond to your Google reviews, which is a required section of your business profile. And with reviews being both a Google ranking factor and the first influence on consumer purchase, managing them is imperative.
You will lose to competitors. A vacant or bare business profile consists of an unmaintained storefront. If you don’t take care of your business, how can your customers trust you to take care of them? They are more likely to click on and engage with a “business profile” in search results that have lots of compelling information and look exciting.
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You lose SERP real estate. Google ranks business profiles based on their quality, and just one business profile is not enough. However, a Google Business Profile managed by a Google Business Account can be optimized to rank higher than competitors for relevant keyword searches.
Which list would you choose? Unclaimed on the left or optimized Google My Business account on the right?
By now it should be clear that if you want to provide accurate information, respond to reviews, attract customers and rank high in search, creating a Google My Business account and verifying your business ownership is a must. Locally, even on the front page.
However, as mentioned before, the process is not very easy. This includes two different Google platforms and three different Google Accounts, all with the same names, some of which you may already have. So, to make you clear, let’s iron out the terminology first.
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Google Account: This is a free account you create with Google so you can access Google Docs, Google Drive, Google Photos, Gmail, and more. Many call it their “Gmail account”, but Gmail is only one of the features; You can use any email to set up a Google Account. In this post, to avoid confusion, I’ll use the term “standard Google Account” to refer to this type of account. Most business owners already have two standard Google Accounts—one for their personal life and one for their business.
Business Profile: This is your free Google business listing that appears on Google Maps, in local Google search results, and in the Knowledge panel to the right of Google Search.
Google My Business Account: This is a free account you create that gives you a control panel to manage and improve your business profile.
Now that you’ve defined the right terminology, put the pieces together to create a complete picture of the process.
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The tool you do this with is your Google My Business account, which is where you sign up to use a standard Google account.
Now, with the foundation laid, you are armed and ready to successfully claim and verify your business on Google. The steps described below are written in a linear fashion and in some cases, you may need to skip a step. But I still encourage you to read them carefully to avoid hitting snags or creating fake accounts.
This is the standard Google account we described in the terminology section above. If you already have one (make sure it’s not your personal Google account), skip to step #2. If you don’t have a Google account for your business, follow the steps below.
Your business profile is the official term for your business listing on Google. As mentioned above, Google Business profiles are separate from Google My Business accounts. A business profile stands alone without a Google My Business account. The problem with this is that the business owner has no control over the information in that business profile until they claim it, and that’s through Google My Business. Bottom line: After you set up your Google My Business account you need to make sure you have a business profile to claim.
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If you know you’ve already created a business profile, skip to step #4. If you haven’t created one or aren’t sure, follow the steps below.
Note: Even if you didn’t create it yourself, your business profile likely already exists. Because a business profile is a location on Google Maps where any person or computer can be added. So, to check and see if you want to create a business profile, follow these steps:
1. Go to Google.com/maps. 2. Search for your business name. 3. If your business name in the drop-down list is populated with an address next to it, it means your business profile already exists. Excellent! You can skip to step #4.
If your business name isn’t populated with an address, select it and you’ll see something like this:
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5. Provide the requested information. Note that you have the option to search for a business in the same window. Since you don’t have a Google My Business account yet, you’ll need to skip to step #3. If you already have a Google My Business account, you can follow the instructions and you’ll get to step #5 – see how you get on!
The means by which you claim your business profile on Google is through a Google My Business account. If you have a standard Google account (see step #1), here’s how to sign up for a Google My Business account.
1. Make sure you’re signed in to the standard Google account for your business (and not the standard Google account for your personal life). 2. Go to google.com/business. 3. Select “Manage Now”.
Once you link this account to your business profile (last step of this post), additional fields will open up on your dashboard so you can provide more information about your business. This information is critical to optimizing your business for local SEO and attracting more customers through your free listing.
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This is where we start putting the pieces together. Unfortunately, creating a Google My Business account (from step #3) is not automatically linked to your business profile (from step #2). You tell Google to link them and it does this by verifying your business ownership. To do this, start by finding your business profile on Google Maps or Google Search and ask to claim it. You can do this in one of two ways:
1. Go to google.com and search for your business name and location. If your business profile appears on the right, “Own this business?” option and select it.
2. From there you will be taken to a screen that says “Manage this business so you can respond to comments, update information, and more.”
3. Click “Organize Now” and follow the instructions to search for your business. Once again, make sure you’re signed in with the standard Google account you use for your business and not your personal life, as suggested in step #1.
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1. Go to Google.com/maps. 2. Enter your business name. 3. Click on your business profile, it will expand. 4. Then you will see “Claim this business” option.
Clicking on “Claim this business” will overlay the same screen you saw in the first method, but this time directly on the map.
4. Click “Manage Now” and follow the instructions. Again, make sure you’re signed in with the Google Account you created for your business mentioned in step #1.
This is the home stretch! If you want to get a Gatorade or some orange slices, I’ll be here when you get back.
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When you click on “Manage”.