How To Create Sponsored Ads On Facebook – Facebook advertising is a big deal. There is no discussion on this matter. With 1.4 billion active daily users spending an average of more than 50 minutes per day on Facebook, Messenger and Instagram, it’s no wonder that 93% of marketers regularly use Facebook to advertise.
But how do you get the most out of all those daily users and make sure your Facebook ad spend is delivering meaningful results?
How To Create Sponsored Ads On Facebook
Facebook Ads Manager is an amazing tool that helps you create, manage and report your Facebook ad campaigns. It may seem a little intimidating at first, but it’s actually one of the easier online advertising tools you can use once you know what you’re doing.
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In this article, we’ll take a closer look at Facebook Ads Manager and how you can use it to set up and manage profitable Facebook Ads campaigns!
To use Facebook Ads Manager, you must have a Facebook Ads account (read this article to learn how to set it up). Once you have a Facebook Ads account, accessing the Facebook Ads Manager is as easy as clicking the little down arrow in the top left corner of your Facebook page and clicking “Manage Ads.”
From there, Facebook will take you to the ad accounts page. This page gives you a quick overview of all the ad accounts you have access to (probably just one, but if you also manage an account for someone else, you can select the appropriate one here).
To go directly to your personal Facebook Ads Manager account, you can always enter https://www.facebook.com/ads/manager in the URL bar of your browser.
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Once you’ve created your account and opened Facebook Ads Manager, click the green “+ Create” button to create your first campaign.
Select your target, name your campaign, and click Continue to select your targeting options. Here are some settings to consider:
If your business is local, only delivers to certain areas, or only wants to advertise to a certain location, this is a great setting to use. Basically, this option allows you to use different levels of location targeting (city, state, zip code, country, etc.) to target anyone within a certain radius around that location.
For example, if you want to target a shopping mall, you can enter the name or address and set a radius around your location.
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You can also target people who only live in that particular location, which is great if you’re a dentist, for example (rather than people who only visit that particular location). Or you can target “everyone in the place,” which includes both residents and passers-by.
Depending on who typically serves your business, this setting can be a good way to ensure that your ads only show people with the right education level, political affiliation, relationship status, or various other categories.
The usefulness of demographic targeting depends a lot on how well you know the demographics of the audience you want to target. For example, link status changes are a great targeting setup for a wedding venue… but not so useful for a restaurant.
Facebook determines a person’s “interests” by looking at the interests listed on the user’s profile and the pages they like.
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Behaviors allow you to target people based on job title, purchasing behavior, or other specific actions a user takes on Facebook.
As you can imagine, while referral options are interesting, some companies will get much more value from referral options than others. Fortunately, audience targeting isn’t the only option for targeting Facebook ads.
In addition to the general targeting options listed above, there are a few other ways to target your ads that you should know about.
Another effective way to build an audience on Facebook is through retargeting. Facebook retargeting works much the same as any other type of retargeting, with one special advantage: you can use Facebook retargeting to build a local audience.
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We won’t go into the details of setting up and using a Facebook redirect in this article, but it’s a great option to be aware of. Read this article to learn how to set up and use retargeting on Facebook.
Hopefully, you’ve built up a large email list during the marketing process of your business. The good news is that you can upload the email list to Facebook and Facebook will find every account associated with an email in the list. All of these profiles go to a new custom audience that you can then target on Facebook.
So if someone visits your website, fills out a form, and never responds to your outreach efforts, you can use this feature to reach out to them again on Facebook.
Facebook also has a feature called “Lookalike Audiences” that identifies Facebook users who are very similar to the users on your email list and creates an audience around those users that you can market to. This algorithm is extremely effective, meaning that you can essentially use the local audience to reach thousands or even millions of people who are very similar to those who have already shown interest in your business.
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As an added bonus, you can also use LocalLike Audiences with your retargeting audience so you can focus your marketing efforts on the people most likely to interact with your ads. Read this article to learn more about using LocalLike Audiences.
As you adjust your targeting, you’ll notice that the impression indicator in the top right corner of the page updates with estimates of your audience size and estimated daily results.
These numbers take into account your goal, targeting, and budget to give you an estimate of what to expect from your ads.
As you can probably imagine, what you sell and the ads you create can have a huge impact on how effective your ads actually are, but it’s a good idea to track this information to get an idea of whether your targeting and budget is on its way. .
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Finally, you have the option to set your budget and for which metric Facebook will optimize your ad placements. We’ll cover this quickly here, but read this article to learn more about choosing your budget.
The most important decision here is whether you choose to run ads on a lifetime budget or a daily budget. With a daily budget, your ads will run all day, every day, but you can run the campaign for as long as you like and Facebook will turn off your ads when you reach your budget.
With a lifetime budget, your ads run for a set amount of time and you don’t spend more than your budget. However, Facebook may spend more on certain days and less on others. In addition, the Lifetime Budget option gives you access to Dayparts, allowing you to control which days and times your ads appear.
The rest of the settings are pretty specific to your campaign and business goals, so let’s not worry about it for now. On to creating ads!
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At this point, whether you realize it or not, you’ve created a campaign and an ad set. Now it’s time for the fun part, which is creating your ads! First you need to choose an ad format:
The ad types are self-explanatory, and most people choose a carousel, single image, or single video ad type. The ad canvas can also be an interesting option for certain businesses (click here for more information).
At this stage, you’ll need to upload a 1200 x 628 pixel featured image (assuming you’re creating a single image ad, read this article to learn more about the required specifications for other ad types), write your title and text, select appropriate call to action and include any links that people need to click on.
In previous years, Facebook did not allow image ads that were only 20% text. These days, Facebook is relaxing this rule, but still prioritizes images with less text. Fortunately, Facebook provides a tool you can use to find out how well your image follows their guidelines, which you can check here.
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And that’s it, you’ve just created your first Facebook ad campaign! In a moment, we’ll take a look at how you can use Facebook Ads Manager to optimize this campaign and the many other campaigns you’ll soon be creating. But first, let’s discuss a more basic element of your Facebook Ads Manager account: adding additional users.
Now, as you’ve probably guessed, your Facebook Ads Manager account doesn’t have to be exclusive to your Facebook profile. You can share your account with other people or allow other people to share their account with you.
To do this, you must be in the correct Facebook Ads Manager account. Click on the menu icon in the upper left corner and click on “Settings”.
From there, all you have to do is click the blue “Add People” button on the
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