How To Get More Free Ebay Listings – When eBay first launched, your success as a seller depended on the items you sold. Buyers flocked to eBay to find unique items—collectibles, antiques, used goods—so sales depended on how well the product selection matched eBay’s demand.
The market still has unique products, but the product types are more saturated. With many sellers selling the same product, marketers must carefully craft their ads to stand out and attract buyers. Appearance, pricing, photos, and more influence how buyers perceive your business and whether they buy.
How To Get More Free Ebay Listings
To increase your sales, we’ll cover 10 tips for creating a best-selling eBay ad that builds buyer confidence in your products and encourages them to make a purchase.
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The key to getting your sales online, eBay or not, is to build buyers’ trust in your business. When trust is high, shoppers pay less attention to the potential risks of online shopping and feel ready to make a purchase.
According to the Harvard Business Review, people rely on their associative reasoning system, based on personal experience and intuition, when making risky decisions, such as online shopping. This realization means that the visual aspects of your eBay listing (beauty, professionalism, appearance) often have a big impact on whether buyers purchase your eBay items.
Based on this research, we’ve listed 10 tips that speak to the most compelling buyer pitches. By optimizing the intuitive features of your listings with these strategies, you’ll build buyer confidence in your eBay business and increase sales.
Because online eBay buyers can’t see your products in person, your product images are very important. Through color, image quality and more, product images help shoppers decide whether to buy a product.
Ebay Advanced Search
With a curated selection of product images, your listing will give buyers a clear idea of what to expect from your product. Buyers then have the knowledge they need to feel confident about making a purchase.
Online customers don’t want to scroll through product pages. To save time, they like to choose one of the first results they see. By this reasoning, an ad that ranks high in eBay search results is likely to attract more sales than one that ranks low.
These search rankings are determined by eBay’s search engine, Cassini. Consider what will be most important to the buyer to choose the best ads.
The key to determining this “importance” is the use of keywords. When the keywords in your ad match the buyer’s search terms, Cassini considers your product more relevant to that buyer.
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Terapeak shows you how many eBay listings there are, along with other metrics, associated with your suggested keywords.
After you’ve compiled a list of keywords, you can narrow the list down to the most popular words and phrases. Then include these keywords in all your listings.
When you want to distribute these keywords in your listings, avoid keyword stuffing. If you add frequently searched keywords without any targeting, Cassini will understand that your ad is not relevant to your buyers. Keep the listings high by using keywords when appropriate.
With the right distribution of keywords, your listing will rank higher in the search results of your target buyers and, through increased exposure, you will get more sales.
Ways Ebay Promoted Listings Will Boost Your Sales
In addition to SEO, you can improve your listing’s visibility with eBay Promoted Listings. This paid advertising program is available to first-level and registered sellers on the eBay store and allows you to place your listings where they get the most exposure, such as at the top of the search ranking page.
Buyers can easily find the promoted listings and their good location, so they are more likely to buy these products.
But since promoted tokens aren’t free, you want to make sure you’re getting the most value possible from your investment. Here are some strategies for placing ads effectively.
By giving your products more exposure, eBay listings allow you to attract more buyers to your products and generate more sales.
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In addition to SEO and ads, visibility can also be affected by your eBay seller rating. If you have negative feedback, the Cassini search engine will lower the ranking of your ad.
To ensure that your ad is visible (and that you make your customers happy), you should always aim to meet eBay’s top rated seller criteria:
Meeting these criteria requires consistent planning and hard work. Get a clear understanding of which areas of your performance need improvement with these tips:
Implement these strategies and you’ll be able to maintain positive seller ratings that keep your listing high.
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When online shoppers are hesitant to buy, they can often be persuaded to buy with free shipping and return policies. If they don’t like the product, they know it won’t cost them any money and a short period of time to return it.
EBay buyers are no exception. The marketplace found that 75% of their customers check their return policy before completing an order.
If you don’t currently offer free shipping and free returns, consider how and why you could switch to these policies and attract more buyers.
Switching to a free shipping and returns policy may seem risky and expensive at first, but the investment is well worth it. Both policies give reluctant buyers confidence in your business. With free shipping and return protection, they’re ready to shop.
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Buyers are attracted to businesses that look professional. High-quality design increases buyers’ confidence in your business, as they associate a polished look with credibility.
However, achieving this style can be difficult if you are not a designer. Instead of hiring an expensive freelancer, you can save money and still create professional lists and software. Online programs like CrazyLister offer templates to make an eBay listing easy and affordable.
Use custom listing software templates along with these recommendations and your listing will have a professional look that will gain the trust of buyers and encourage sales.
As an alternative to using custom listing software, you can get a professional look by listing items through the eBay catalog. Instead of creating your own unique listing, the eBay catalog allows you to share one with other sellers selling the same item.
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For each catalog listing, eBay selects product images from seller submissions, and product information is presented in a standardized format. With this consistent look, eBay catalog listings look professional to buyers.
To appear in the eBay catalog, your item must be new and match a similar item in the catalog. If your item isn’t listed yet, you can ask eBay to add it.
Depending on your products, you may need to list through the eBay catalog. As of April 2018, eBay requires the following products to be listed in the catalog.
With a professional and polished look, the eBay catalog can help you attract and delight buyers so they are ready to buy.
Using Ebay Promoted Listings To Increase Sales
To increase the visibility of your products, you should include specific product information when creating your listing. Product specifications are unique identifiers (color, brand, size) that help you distinguish your ad from similar products.
With more product information, buyers are more likely to find your business through search engines, whether it’s eBay’s Cassini or Google, and proceed to order.
When buyers search for eBay listings, they compare prices, among other things. To attract buyers with your finances in mind, you’ll want to find a competitive price that fits your budget.
Once you find a competitive price, you need to constantly re-evaluate your competition and your budget to make sure the price still works for your business and your buyers. At a competitive price, your ad will attract buyers and bring them one step closer to buying.
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At the very least, your ad won’t attract buyers if it doesn’t follow the rules. If these standards are not met, your listing may be removed from eBay and your business may be disrupted.
EBay does not pre-approve listings, so it is your responsibility to make your listings compliant. Examples of these legal requirements include:
See the full list of policies here for supported lists. By knowing these standards, you can ensure that all your ads are compliant, won’t be removed, and prevent your customers from making purchases.
After using these different techniques, you will quickly learn which strategies will result in more clicks and purchases for your listing. Once you figure out what works, you’ll be ready for bigger profits in the future. You will need to test often and adjust as systems change, but these adjustments will be minimal with a solid foundation of indexing practices.
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Michael Ugino is co-founder of . A former IR 300 marketer and Fortune 500 marketer, Michael now helps small to mid-sized brands and retailers create effective online marketing strategies. You would like to connect with him on LinkedIn.
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