How To Make My Business Appear On Google Maps – Want to better manage your company’s Google My Business profile? Looking for new ways to connect with your customers and promote your business on Google? Then we have good news for you. The Google My Business integration is here to help your team manage profiles, respond to reviews, and keep your five-star rating glowing.
A cross between a social media platform and a search engine, Google My Business is more than just a simple business listing.
How To Make My Business Appear On Google Maps
Google My Business is a tool that allows you to showcase your brand with contact information, customer reviews and social updates.
Introducing New Updates To Business Profile
After you’ve claimed your Google My Business profile, you can display and update contact information such as your business address, website, and phone number.
Customers can rate your business (from one to five stars) and say, “I love this place!” From simple words such as and a detailed description of their experience.
You can respond to Google My Business reviews or report them as inappropriate if they don’t meet Google’s standards.
Your team can post updates to share news or increase brand awareness. This feature also allows your team to post short-term offers to encourage customers to shop or visit your business.
Add, Edit, Or Delete Google Maps Reviews & Ratings
Business owners also have the option to add messaging features that allow customers to ask questions. With this feature, you can encourage more engagement and serve your customers better.
As a social media manager, you may be wondering how to get the most out of Google My Business and whether your business or customer base needs it.
Google is the largest search engine in the world. It claims more than 85% of the search market. Getting your business to appear at the top of Google’s search results page (SERP) is important to many brands, but it’s not an easy goal to achieve.
Google My Business is a great way to improve your search engine optimization (SEO) strategy. This will give your company visibility in relevant searches. With a Google My Business profile, your business can appear in Google Maps search and in the Google Local Pack – a SERP feature that appears at the top of the page for standard desktop and mobile searches.
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That way, when someone performs a search with a local intent—for example, looking for an ice cream shop near them—the local tag can appear in the results.
If your business is relevant to the search and service area, it has a chance to appear in the local pack. There, it can immediately attract the attention of customers.
In order for your company to stand out from the local pack, it’s important to fill out your Google My Business profile as completely as possible. Creating a permanent Google search function can also help.
But analytics can do more than influence where your business appears in search. They are also a major factor in people’s purchasing decisions. In fact, 91% of 18-34 year olds trust online reviews as much as personal advice.
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While customers want to see more reviews, fewer are always better than none.
Whether your business receives positive or negative Google reviews, they are not a one-way street of communication. Instead, you can respond to every customer comment your Google My Business profile receives.
Customers can be very attentive to reviews, so monitoring and responding to them is important for brand reputation management.
Thanking customers for their positive feedback is a great way to show them how well your business is doing and to appreciate them.
Google Mybusiness Tracking In Analytics & Search Console
Similarly, responding positively to negative feedback allows your team members to address concerns and explain why they think things are wrong.
In addition to maintaining a good reputation, using Google My Business helps build customer trust and, ultimately, their loyalty.
Ultimately, according to the Better Business Bureau, the credibility of your business will reflect the strength of your online presence and the better your team will interact with customers.
Because you can use Google My Business for everything from managing surveys to posting updates, Google My Business is an important tool for building credibility and building trust. Provide timely updates
Google My Business 101
Customers may not take the extra step to visit your brand’s website or browse your social media channels. That’s why it’s so important to make sure people see your new information when they find your business through a Google search.
By posting regular updates and using Google My Business to keep your contact information and hours of operation current, you can tell them everything they need to make a quick decision.
Like most social media tools, Google My Business can be difficult to navigate and use.
Using a media management tool to manage your brand or client profile will save you time and streamline your team’s workflow.
Is Your Business Making The Most Of Google My Business?
Sign in to Google My Business using your business email address or create a new account if you don’t have one. Then enter your business name in the Google My Business search box.
If it appears in a search, follow the steps to purchase the business and prove ownership. Click if it doesn’t appear
If you don’t know how to list your business on Google, choose the category closest to your business. You can change the category later.
Then enter your company location, service area and contact information. When you’re done adding this important information, click the blue button
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Do you manage social media for a multi-store brick and mortar retail chain? Do you manage marketing for multiple franchises or a single restaurant? You can easily manage multiple locations by adding all relevant Google My Business profiles to your dashboard.
Once you’ve added your Google My Business account, go to your social inbox to check reviews.
Whenever your business receives a new review on Google My Business, you’ll see an orange notification icon next to your profile icon. If you’re used to tracking engagement, then this step will fit seamlessly into your social media system.
When someone reviews your business, anyone on your team can reply to them via your social inbox. It is best to respond as soon as possible to be as open as possible. This way you can show your appreciation for your team or answer a question correctly.
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When your team responds to Google surveys, it’s important to be quick and consistent. Instead of giving different answers every time, giving similar answers to the same questions will help your business become more credible.
Using Secure Answers will help your team achieve both of these goals. With this feature, you can type your answer once, save it to your account, and click to use it as many times as you want.
With saved answers, the team can save time by not typing the same answer every time. You can also make sure your answers are consistent, as saved answers are repeated in the same language every time.
, which will automatically fill in the user’s display name. Alternatively, you can use the saved answer as the basis of the answer and structure it with an additional sentence or two.
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When answering a survey, you often need to use a saved answer or write a custom answer. But in some cases, you may want to invite a team member or ask your boss for a recommendation.
For example, research may involve high-level issues that require understanding the customer or customer service. Or your business may receive an important audit that requires a team effort to successfully resolve.
You can assign a survey to everyone in the group if you need input before answering. You can also write internal notes so your colleague knows what you’re thinking when you assign items to the inbox.
Some of the comments your Google My Business profile receives can be memorable. But others can be good or bad, and you want to be able to explain them in the future.
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You can use the bookmark feature to bookmark or remove surveys at any time. If you want to find the saved comments, click
. You can create keyword tags like this if you want to track what people are saying in their comments
Once you’ve created your brand, you can add as many people as you want to each review in your Google My Business inbox. You can then sort by results to find the best or worst, or get insights into trends and ratings for your company.
It’s important to keep your Google rankings as high as possible, but Google My Business doesn’t make it easy to track the four- or five-figure rankings your company has earned.
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You can sort by usage status so that you respond to the best or worst comments first.
If you want to organize your comments after you reply to them, you can review them by star rating. That way, you can learn from the best or worst reviews and share them with your team.
Managing your Google My Business profile is very easy. But what if your company has many customer profiles?
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