How To Make Your Business Show Up First On Google – If you’re new and don’t know where to start, we’re here to help! We’ve compiled a list of the five first videos you should make with templates just for startups.
These five videos are a great introduction to all the ways you can use video to promote your business. Are you ready to dive in? Let’s go!
How To Make Your Business Show Up First On Google
Video is essential for your business. This allows potential customers to learn more about you. It also gives you an opportunity to show what sets you apart from other companies in your space.
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A video about us can be used in many different places. You can post it on your home page or on your website’s About page, YouTube, Facebook business page, and any other social media account.
And it is not difficult to create! Check out the About Us video template below. You can easily update it with your business photos and text that tells your unique story.
Bonus: Is your business on Instagram? We have an iOS app with Instagram Story templates that you can use too! Download the app: Social Video Editor iOS. Then check out the social blog and behind-the-scenes templates to create an Instagram Story or IGTV video for your business.
Then see what video advertising can do for your business! Create a simple promotional video and pay to be seen by your target audience on Facebook and Instagram. Think about the audience you want to target and create a video that speaks directly to them.
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Get started easily with an online, bite-sized product launch template. If you’re using our iOS app, check out our product launch template.
To learn more about how to set up an ad, check out our blog post on how to reach new customers with targeted ads on Facebook and Instagram.
Create a video that explains a concept or talks about a popular topic in your industry. This can position you as an expert, which will help increase your credibility.
Explain a complex concept in a way that is easy for your audience to understand as well. Our real estate explanation template is an updated starting point for explaining a concept related to your business.
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Share your video on social media and YouTube so you can be seen when potential customers are looking for answers to questions about your business. For more information, check out our full blog post on video ideas and tips.
Your potential clients are more likely to take action and work with you if they see other satisfied clients you’ve worked with. A testimonial video is a great way to deliver great reviews.
Create a simple testimonial video to post on your website or product page, social channels and YouTube. If you’re sharing on YouTube, make sure you use your company name, product name, and the word “review” in the title and description so people can find it when they search for your business.
Our product review template is quick and easy to customize. Just add some product photos and update the text with the best reviews.
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Want to create a testimonial video for Stories or IGTV? Check out the Simple Quote template in our iOS app.
Last but not least, create an interesting video to share with your social media followers and encourage engagement. Instead of trying to sell something like you did in a promotional video, this video should be educational, informative or inspirational.
Once you’re comfortable with your video marketing, you’ll want to regularly post organic videos to your social channels if you want to build an engaging audience. Get started by checking out the Fashion Lookbook tutorial template below.
When you’re done, check out our blog for more fun social video ideas. And if you want to build an engaging Instagram audience, check out our Instagram Story ideas to increase engagement.
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Once you’ve created your first five videos, go! You will get the best results by continuing to create videos and improve your skills.
If you’re short on ideas, our blog has plenty of inspiration. Plus, we have a whole community of creators just like you in the closed Social Video Marketing Community Facebook group. Join us for ideas, inspiration and feedback on your videos. Good luck with your videos! As a digital marketing agency, we get a lot of clients who say they want to rank #1 on Google. For many, the goal of having a professionally designed website is to magically get to the first page overnight (or within weeks). While it’s great that people have such high aspirations for their company’s digital marketing campaigns, getting on the first page of Google isn’t as easy as it seems.
We repeatedly explain this to our customers. We understand that Google is a complex business and its ranking system is not always understandable to non-digital marketers. That’s why we aim to explain these first page results and how a marketing strategy can help your website rank higher.
Simply put, the first ads that appear on Google are the ones that pay to be there. These are the ads that appear in the first places and have the word “Ad” next to them. If businesses are willing to pay to be on the first page, Google will gladly rank those pages higher than those that don’t.
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As the joker said in The Dark Knight, “If you’re good at something, never do it for free.” In the world of search engine results, Google has definitely embraced this saying and ranks those who are willing to pay for top positions above those who are not. Of course, Google doesn’t make everyone pay to appear, but for those who are really determined to reach the coveted top spot, the search engine will lose some money.
How to get there: The only real way to get to the top of certain search terms is to invest in a PPC (pay per click) campaign. This means paying Google a certain amount to appear first (or second or third, depending on who pays the most) when people search for certain keywords. Everyone wants to show organically as their first option, but the truth is that more and more business owners are choosing paid ads because they are more effective. And when it comes to targeting the right keywords and placement, PPC advertising is the best choice.
If you’re a business owner, the easiest way to get top rankings without paying for ads is to use Google My Business and claim your local classified ad. If you’re not sure what your local listing is, it’s the information box that appears on the right side of the screen when you click on a business profile. It contains specific information about your business, including hours of operation, location, description, photos, and a link to your website.
How to get here: Start by claiming your local listing in your Google My Business account, which every business owner should have. Claiming rights to a local record ensures that the information is completely accurate. In addition, you are guaranteed a prominent position in the Google rankings when your business appears as a result.
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Now for the meat and potatoes. After paid advertising and local listing results, Google displays organic, free results based on keywords and information on pages that the search engine recognizes as most relevant to the topic. Of course, one of the most important ways to get on the first page of Google is to organically rank for SEO-friendly keywords on your page. This means that Google thinks your page is the best choice for searchers.
It’s what everyone wants to be on the first page of because people trust Google to give them the best possible answer to what they’re looking for. That’s why it’s also important to have keywords that are optimized for popular searches (ie, using popular keywords and phrases that people will search for to get to your site). You probably already have these keywords all over your website.
By incorporating an SEO strategy into your website content, your website will appear on relevant Google searches, both on the first page and on the following pages. It’s important to understand that SEO is one of the many keys to a successful website and organic first page ranking, but it won’t really help.
How to get here: The hardest part about organic sites is that it usually takes a while to get to the first page. Google considers authority when ranking websites, which means that your website has been around for a while and has provided useful content
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