How To Place An Ad On Groupon – As more and more e-commerce businesses invest in third-party email marketing, some of the questions they have are: How do I protect my brand? ? How do I train my audience? Is it dangerous to ask readers to click on my content? If email is one of my biggest sales drivers, will it affect my entire business?
Groupon is an online marketplace for businesses that offer deals and have had great success with email solicitations. However, they made sure to take a sophisticated and thoughtful approach to financing.
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“We don’t just throw ads on the page and see how it works,” Knowledge said in a recent Real Time Banter webinar. “We said, ‘Hey, our mail business is big. It’s generating a lot of money for us. We don’t want to influence that. We want to grow and add to it.’
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Start with the basics and don’t skimp. Find out how your business looks and evaluate different aspects of online marketing before starting a new initiative.
“Find out how they view digital advertising — what it means, why it’s there, why it’s not there,” Knowles said. “Say, ‘Why are we doing this or not?’ Identify hot button issues and how to address them.This usually starts with a conversation and understanding if they are willing to participate in these types of programs.
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“We had a few people on my team and we put a lot of effort into looking at our monetization strategy and our partners,” Knowles said. “We took an audit and looked at: what are we doing, why are we doing it, what are the biggest needle movers and how do we prioritize strategically based on impact?”
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“We took an audit and looked at: what are we doing, why are we doing it, what are the biggest needle movers and how do we prioritize strategically based on impact?” Choose a strategy that complements your macro business
“At the end of the day, we’re in the business of selling products and experiences,” Knowles said. “If monetization affects the macro level, we will be left behind.”
Especially in email, Knowledge must ensure that the ad connects the reader to the brand and services related to Groupon’s market and customer interests.
“Email is one of the biggest channels in terms of content. We send millions and millions of emails every day and it’s how we communicate with our customers and provide them with relevant services,” Knowles said. . “So on top of that, how do you strategically, how do you combine meaningful and personal experiences that work with email?”
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That’s why Groupon conducts experiments to determine the impact of revenue channels—not only on revenue, but also on conversions and customer engagement. This helps them narrow their focus and invest in the most effective strategies.
“We’ve had a lot of partners come to us and say, ‘We’re going to put these 10 ideas in front of you,'” Knowles said. “I think, ‘Okay, well, but I’m telling you from experience that you can be very opinionated, or you can be very pragmatic and prescriptive and watch the needle movers.’ Put the important things in order, and then regularly evaluate this priority list.
“We had to sell it,” he said. “We had to bring data; We had to bring the story. We had to say, “What are the different levers that move this?”
For example, Nolz was able to show that even after calling out to advertising brands like Allbirds and Bombas that weren’t on Groupon’s website, customers still came back to Groupon to interact. More.
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“We can follow them and figure out what they’re doing,” he said. “Make sure you don’t affect the macro business. We’ve seen this in a lot of data. “
“Make sure you don’t affect the macro business. We’ve seen this in a lot of data. ” Share your personal audience
Nolz is constantly improving Groupon’s audience segments to provide a relevant customer experience. For example, ads may not be shown to a very valuable segment of loyal users.
Groupon uses LiveIntent’s LiveConnect brand on its website to collect data and see which brands connect with customers. In this way they can conduct a deliberate campaign instead of resorting to prayer and sprinkle tactics.
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According to Knowles, “Instead of making money now, we want to make $10 down the road. So we’re focusing on long-term value and user experience.”
Even after starting a money strategy, it is important to update the blacklist to provide the most solid and engaging experience. This may include showing ads to certain audience segments or blocking certain advertisers from purchasing space in certain email content distributions.
“We have a lot of blacklists, and we share them with the LiveIntent team,” Nolz said. “Every week we say, ‘Hey, this is an advertiser who wants to shop on Groupon.’ Are you okay with that?” It’s not always a ‘yes,’ it’s about how to complement Groupon’s strategy.”
Learn important strategies and tactics to increase email revenue, retain readers, and grow your audience. The first spot of the Groupon TV campaign celebrates the difference between the “haves” and the “haves,” where the “haves” are those who fill their homes with unnecessary decorations and the “haves ” who have enjoyed thousands of Groupon’s amazing shows. experiences, improve their lives together. The desire to collect memories, in other words, is not conspicuous consumption.
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CHICAGO–( BUSINESS WIRE )–Groupon (www.groupon.com) (NASDAQ: GRPN) today announced the launch of a national television advertising campaign highlighting the importance of experiences in life. everyday people and how you can help them. Find and save fun places, events, try and shop around them
The new multi-million dollar campaign starts today and will run throughout the year. The first TV spot celebrates the difference between the ‘Haves’ and the ‘Have-Dones’, where the ‘Haves’ are those who fill their homes with junk and the ‘Have-Dones’ ‘ are those who enrich their lives. Through thousands of amazing experiences at Groupon. In other words, the desire to collect memories is not conspicuous consumption.
“We want to help people have experiences that make life better, and that starts with the thousands of beautiful things in and around them. As a local expert, Groupon has evolved from a daily email to a destination to find, and this campaign highlights the extent to which Groupon and It’s an absolute joy to experience,” said Vinayak Hegde, Chief Marketing Officer, Groupon. “We’re proud of the role we play in our customers’ lives every day by connecting them to things. scientifically proven to make them happy, and we hope to bring that happiness to millions more.”
The new TV ads, created and produced by Groupon’s newly appointed agency O’Keefe Reinhardt & Paul (https://okrp.com), will run in 15- and 30-second formats on broadcasting and cable networks. In addition, these locations will air major shows such as Bones, Dancing with the Stars, Good Morning America, Jimmy Kimmel Live!, The Tonight Show Starring Jimmy Fallon and The View.
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“We know that deals have strong capital, and Groupon has long recognized that from its customers,” said Nick Paul, president of OKRP. “But today, the experience is what matters most to consumers, and Groupon excels at connecting with local places and people to create authentic and memorable moments. We see this as something unique and unique to Groupon. “
The campaign is built around sales holidays and popular Groupon categories such as food and beverage, beauty and spa, and things to do. In addition to television, it will cover other commercial channels in the form of national radio, print and digital advertising. Mediavest|Spark and TWO NIL will handle media buying.
“Groupon” means Groupon, Inc. and “Groupon” are trademarks registered in the United States and other countries. All other names used may be trademarks of their respective owners.
Groupon (NASDAQ: GRPN) builds everyday habits of local commerce, offering a vast mobile and online marketplace where people can find and save amazing things to see, eat and buy. By running seasonal sales on local businesses, travel destinations, consumer products and live events, shoppers can discover the best the city has to offer.
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Groupon is redefining how to attract and retain customers by providing customizable and scalable marketing tools and services to grow their business.
To download Groupon’s premium mobile app, visit www.groupon.com/mobile. To find great deals or sign up for Groupon emails, visit www.groupon.com. To learn more about merchant solutions and partnerships with Groupon, visit www.groupon.com/merchant.
Groupon has launched a television advertising campaign that focuses on the importance of experience and how Groupon can help people discover and save.
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