How To Promote Your App On Facebook – Building a mobile app is usually a long and exhausting process, no matter how inspired and innovative you are. Once the development process is complete, you might think that everyone will just download your app because it’s perfect.
But it doesn’t work that way. Your mobile app can be the best in the world, but as with any product, you need to promote it to reach as many people as possible.
How To Promote Your App On Facebook
That’s why you need proven marketing strategies to help people see how good your app is. Read this article to find out what these strategies are.
How To Promote Your App (apple Ios And Google Play Android)
Having a mobile app doesn’t mean you have to ignore “old” digital platforms. What’s more, a mobile application and a website can be the perfect combination for your business.
You can assign an entire section of your website to an app or display a popup when a customer visits your website. The first method will get you more downloads and the second will make the app more visible.
Your pop-up page will show your audience that you have an app, but also give your visitors two options – download the app or go to your mobile site.
If you follow the first tip and decide to create a website, you must have a landing page for your application that generates high conversions. Great landing pages are crucial for conversions, but they must be perfectly designed.
A Complete Guide To App Store Optimization (aso)
When creating a website for your mobile app, you may want to consider adding a blog to showcase your app.
You can create a whole post about your mobile app, write a whole story about it, and let your audience know how they can use it. Just tell them how the app can make their life easier and include screenshots, videos and links to the app.
Another way to promote your app on your blog is to include a CTA at the end of each blog post to encourage your audience to explore your app.
Email marketing is still the most personal marketing strategy, so you better use it wisely. If youare sending tons of emails every month, it would be a shame not to promote your app in them.
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However, the first thing you need to do is choose the right email service for your business, as it has a significant impact on your email campaign.
Once you’re done, put your app in the footer of each email with one line explaining and advertising your app.
Like it or not, SEO is still the most effective internet marketing strategy in the long run. If you want to rank high on Google, search engine optimization is a must.
Start by identifying the keywords you want to rank for and analyze what keywords you are already ranking for.
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What’s more, finding your competitors’ keywords is a very smart trick. To do that, you need to follow your competitors to see what they are doing. This way you will know what you can improve and where you are ahead of the competition.
In short, App Store Optimization (ASO) is search engine optimization for the App Store and Google Play. Many users use the search engine to find apps, so your description should shine to get the most downloads.
When creating your description, focus on relevance and keyword density, as well as search relevance. This way you can easily optimize your app for app store searches.
Social media is a great way to reach new users, some of whom will love your app. In fact, the more active you are on social media platforms, the greater your reach will be.
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When launching a mobile application, you want as many people as possible to learn about it. However, you need to target specific audiences based on their demographics, app purpose and many other factors.
Additionally, you can try using the Facebook pixel to get the most out of your Facebook campaign:
Influencer promotion is very effective because it is based on human psychology. When people see a high-status person using something, they want to use that something immediately.
When it comes to mobile apps, influencers can be technical experts or really any other celebrity related to your app. But it is not easy to promote your app by someone who has several million followers on Instagram.
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Therefore, you need to build mutually beneficial relationships with influencers in your specific niche. They may not have as many followers, but their promotional posts will be much more relevant to your application and audience.
Again, it’s about the right audience. And one of the best places to promote is a tech blog where all visitors are interested in innovative applications.
Create a contact list, email them and who knows, some of them might be very interested in your application.
You can also advertise to app review sites and try to convince them that your app is worth being reviewed and recommended by them. There are many sites you can contact including free sites where you can promote your mobile app.
Page Likes For Facebook
Video marketing can be the turning point of your campaign, as promotional videos allow people to see (rather than read) the main features, design and value of your app to users. A dynamic 30-second video is enough to warm up your audience and encourage them to download your app.
Publish your video on your website and social media and send it to mobile advertising agencies for promotion.
On YouTube (or Vimeo), you can regularly post interesting videos such as development updates, industry news, user surveys, user-generated content, etc.
To maximize social media exposure, make sure to always include your own hashtag and descriptive hashtags.
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People love contests, so why not use that to your advantage? Just tell your customers to complete a specific task and tag yourself (and your friends) on social media with hashtags specific to your contest so they can follow the development of the app.
It is very important to choose the app store that best suits your mobile app. Of course, Google Play and the App Store are the first choices of many developers.
However, there are many more app stores where you can distribute your app. Stores like Amazon Appstore, Appolicious or GetJar can be great alternatives for your marketing campaign.
Before choosing an app store, think about the specific regions you want to target. For example, if you want to enter the Chinese market, consider Tencent MyApp, Xiaomi App Store, Wandoujia or 360 Mobile Assistant.
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For any business, online advertising is one of the most effective marketing channels. But in the case of new companies and products, it is not only effective, but even necessary.
Considering that you are promoting a mobile application, you have many different advertising channels at your disposal, such as:
However, before you launch your campaign, make sure you know your goals, budget, bids, KPIs, as well as your expected ROI and retention rates.
If you charge users to download your app, consider offering a free trial to gather useful information about your users. Then, if they don’t upgrade to a paid plan, contact them. This is a great way to build a relationship with your audience.
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It is always a good idea to ask satisfied customers to leave a rating in the app store. But make sure the reviews are genuine as customers can easily tell if a review is fake.
No matter what you do or how you promote your app, it’s important to always listen to your audience. After all, it is their word that counts the most.
It all depends on communication with users. Remember that you created the app for them, so keep your eyes and ears open for what they have to say.
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Dave Schneider is the Marketing Manager for Albacross, a free B2B lead generation platform. In 2012, he quit his job to travel the world and visited more than 65 countries. Mobile technology has taken the whole world by storm. It has been noted that the average time spent by people using phones, excluding voice content, has increased almost five times over the last few years. This dramatic change has mainly come about through the introduction of mobile gaming, where people can enjoy quick sessions of Teen Patti, Rummy, Texas No-Limit Hold’em Poker and much more. The main reason for the success of these apps is that they are portable and provide the best form of entertainment anytime, anywhere.
Well, if you are a developer, no matter how well you design your game, its success or failure depends on your promotion skills. The real question that haunts the developer of a gaming app is how to spread the word about it. Remember you have to pack