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How To Promote Your Business


How To Promote Your Business – Are you starting your business? Not sure where to grow and succeed in your small business? Why not try increasing your audience using Instagram?

With millions of daily active users, Instagram has become one of the most popular social media platforms in the world. Besides being a way to communicate and share photos with your loved ones, it has become a place to grow your business and get more customers.

How To Promote Your Business

Regardless of the size of your business and how long you’ve been around, you can always promote your business on Instagram and increase sales conversions. If you’re wondering how this is possible, read on.

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In this article, I will discuss 10 important steps to promote your small business on Instagram. But before we jump into the tips, take a look at the infographic below that provides an overview of the steps you should take to grow your business and the benefits of doing so.

Now, let’s go through 10 important steps to consider when promoting your small business on Instagram:

When promoting your small business on Instagram, you need to make sure you optimize your account for search engines to find. This tip can be considered as using the best Instagram SEO tricks. Below are the top 5 SEO practices to consider.

The first thing to remember is that your Instagram username is available. If you want to get more free Instagram followers, you need to choose your username correctly. To do this, keep the following guidelines in mind:

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As you can see, this username has a business name, reflects the nature of the business and is easy to search for. So when people search for the keyword “fashion” on Instagram, they can interact with an account that promotes a business entirely on Instagram.

Instagram allows users to add up to 30 hashtags to their posts. By using hashtags, Instagram users can easily find your posts by searching for keywords and hashtags. Add the most important ones and increase your engagement.

Adding geotags or locations to your Instagram posts will attract more local followers on Instagram. This is due to the Instagram algorithm. They often feature local news. So, adding geotags can help you convert followers into customers.

Your Instagram bio, especially the name you share in your bio, is very important to growing your small business on Instagram. Create the first impression for people who visit your page. Also, the shared name can be searched in the bio. So adding keywords to this section will help you attract more followers and customers.

How To Promote Your Business On Instagram?

Another SEO thing that will help you promote your small business on Instagram is adding ALT texts. In fact, ALT text includes keywords that can be added to posts using Instagram’s advanced settings. These keywords not only define the purpose of the posts, but also help Google crawl to find your Instagram photos. Therefore, by including keywords in your ALT text, your posts will appear in Google image results, which can indirectly drive people to your Instagram business.

Of course, Instagram isn’t the only social media platform you can use to promote your business. Twitter, YouTube, Facebook and Pinterest are also great places to attract customers and promote sales. So, add social media accounts to your Instagram bio and promote your services on different channels to get more exposure.

One of the most amazing features that Instagram offers for business accounts is store posts. Using these ads, you can easily sell your products through Instagram. It actually increases your ecommerce conversion rate by 10x. The reason is that people can buy anything they need directly on Instagram. They don’t need to open any web page and it saves them a lot of time.

Using this feature, you can tag up to 5 products in your posts, and by tapping on any tag, your customers can continue shopping without leaving the Instagram app. So, use Instagram business posts and sell other products.

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In addition to marketable ads, Instagram allows users to share marketable stories. This feature was recently added to Instagram. Since Stories appear at the top of the Instagram homepage, they get more attention. Therefore, the stories that are bought are more profitable than the ads that are sold. So always keep them in mind.

To use this feature, you must have a business account linked to your Facebook list. Also, your account must be approved for purchases on Instagram. After making sure you meet these conditions, follow these steps:

Everyone likes to get free stuff from their favorite brands. So why not try to make the environment more competitive by offering giveaways like prizes in Instagram contests?

Hosting a giveaway contest on Instagram is really easy. All you have to do is choose your gifts, set some rules, and share messages regularly to invite others to participate in your donation.

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After a few days, you will have many followers and customers. So this is a great way to promote and market your small business on Instagram.

Just set simple rules, like tagging friends, liking posts, and following a few Instagram accounts. Then choose a winner and ask them to submit a photo of their prize. Your followers will trust you and start buying products from your Instagram small business.

An important part of creating content and growing your small business on Instagram is branding. Creating a brand and joining a certain topic on a social media platform increases the power of the network.

By following this guide, after a short time, people will recognize your Instagram account from the posts you share. This is a quick way to grow your business and make people think of you as a good seller.

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In fact, this strategy is used by other business giants such as Converse, Tissot, etc. Here’s an example of a title purchased on Switch:

The first method used by many Instagram users is to share a video on their Instagram feed. In fact, videos that can be shared in your feed are limited to 60 seconds in length. However, you can share up to 10 videos using the carousel feature that basically gives you

Another place to share videos is Instagram Stories. Videos shared in stories are no longer than 15 seconds. This type of video is perfect for sharing short behind-the-scenes videos, promotional videos, and tips and tricks related to your products and services.

Finally, the best way to share videos to promote your small business on Instagram is to use IGTV. On IGTV, you can share videos for a maximum of one hour. These videos can contain tutorials, discussions and other creative ideas to attract more people.

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One of the best practices for growing your small business on Instagram is to go with what’s trending. In fact, if you share something that people are already thinking about, you increase the chances that it will stick in their minds and entice them to buy your products.

In addition to the store stories I mentioned above, stories have different functions to help you grow your small business on Instagram. In fact, on an Instagram story, you can add stickers and invite people to DM you, share your content, and buy your products by tapping on the added stickers.

Also, if you have more than 10,000 followers, you will have the opportunity to add clickable links to your Instagram stories. Use storytelling and content marketing skills to increase your internet traffic using them.

But, this is not the end of the story. These temporary images seem to have more engagement than usual. So keep them in mind and make the most of your stories.

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One of the best ways to increase your visibility on Instagram is to perform Instagram influencer marketing. All you have to do is find the right influencer for your niche and give them something valuable.

Don’t worry about the price of incentives. Macro influencers can give you millions of followers and customers for sure, but if you can’t get quotes, you can start by working with micro influencers who can promote your business through their account. However, instead of targeting millions of followers, you will be targeting around 100,000 followers, which is great for your first campaign.

Finally, you can use the official Instagram app to market your products and promote your small business. In fact, this option is free. However, by paying a certain amount, Instagram can promote your products and help you get more local customers. So take advantage and use this feature to grow your business.

In short, due to Instagram’s large number of daily users and its global popularity, it can be a great tool to promote your small business. Use the tips and tricks mentioned in this article to promote your business on Instagram.

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Tala is a writer and content developer at He spent his free time exploring and learning different aspects of the digital world and digital marketing techniques. He always helps readers with his insightful marketing tips and tricks.

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