How To Promote Your Job On Linkedin – With over half a billion members, LinkedIn is a great recruiting tool that allows you to post jobs, build your company’s brand and find aggressive candidates.
There are two ways to post jobs on LinkedIn: by posting paid jobs targeting active people, or for free through your company page, profile or LinkedIn groups.
How To Promote Your Job On Linkedin
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Submit paid work to LinkedIn members who have the work experience you need. When you pay to advertise your job, LinkedIn:
If you already have a LinkedIn account, skip to Step 2. If not, create a LinkedIn profile. This is easy to do. Go to the LinkedIn home page and follow the instructions to create a new account. LinkedIn will ask you to enter your professional and personal information and upload a photo.
You are now ready to create your company page on LinkedIn. Click the “activate” drop-down menu on the top right of your page, next to your avatar. The download will have an option: “+ Create a company page.” Click here to get started. You should choose a unique URL for your company page and company description (250 – 2000 characters including spaces.)
Think of your company page as a landing page for potential customers (and customers). This will be where your jobs land – and where candidates will start thinking about your company. So sell your story. Describe your product, mission and values, and anything that sets you apart from other employers (such as benefits and perks.) Avoid using fancy words – you’ll attract the right people without having one.
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Click the jobs icon (which looks like a bag) at the top of the home page, then click ‘Post a job’ on the right.
You will be redirected to the login page for your LinkedIn account by logging in to the LinkedIn staff page. Enter your LinkedIn account information.
You will then be prompted to enter your billing company, job title and location. LinkedIn will tell you how many of its members (prospects) have the job title you’re looking for. In this example, 730,014 LinkedIn members have the job title “Editor.”
LinkedIn will prompt you to write a job description. It will display your company information on your company page.
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LinkedIn will give you information about the job description you write. You will also be asked to select the skills required for your role. Entering the right list of skills will get your job in front of the right people for the position. LinkedIn recommends adding at least 10 skills to help attract a pool of candidates.
LinkedIn gives you two options: allow candidates to use their LinkedIn profile and be notified by email when they do, or send them to an external site to apply.
You can use the Applicant Search System to collect your applications from LinkedIn and other job boards in one place.
LinkedIn uses a pay-per-click model for job advertising. This means that you will be charged based on how many applicants click on your listing.
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You are ready to review your work. Enter your payment information. Note: with LinkedIn’s paid plan, you will be paid every month, but you can close your job whenever you want.
This works especially well if your LinkedIn company page has potential followers. Add updates to your page, and a link to your work. Every time you post new information on your page, it will appear in the feeds of people who like your company page. Candidates can like, reply or refer people they know to post your job – essentially increasing its reach.
LinkedIn Groups are places where professionals in the same industry come together to share content, promote business contacts and post and review targeted projects. Most groups have ‘Jobs’ sections, where you can sell your services. For example, here is a list of jobs in the Big Data and Analytics team:
Note: Group administrators may review your group membership application or request additional information before granting you access.
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Share the list on your profile by only posting content about promotional activities. Your professional contacts can see and share your information. Here is an example:
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Good recruiting is not just about posting jobs. It is also important to establish your brand to connect with tough competitors. Building a strong brand name leads to better hiring, shorter fill times and better retention rates.
Know your audience. Define your job description, don’t ask too many questions and sell your job and the company. Make sure your LinkedIn profile addresses the top three things people want to know about your company:
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Posting new hires and employees on your company page keeps your company private. It will also show other people that you can tell them that you care about the way you treat your employees, and that you are proud of their achievements.
How you write InMails says a lot about your company. Be polite, write recipient names correctly and edit your messages. Email templates can be time-consuming, but it’s a good idea to tailor your messages to speak directly to the candidate you’re trying to recruit. Read their work, mention one of their accomplishments – double check their name – and keep your message short – no more than 100 words.
Product updates, achievements, business news, events – if you write about them on your website, promote them on your LinkedIn company page or profile. Your followers will appreciate this update. Also, consider publishing your articles on LinkedIn and LinkedIn publishing platforms. The benefits of posting on LinkedIn are threefold: You’ll share your knowledge and experience, grow your following, and develop and strengthen your skills.
LinkedIn Recruiter and LinkedIn Recruiter Lite are paid services that provide more InMails, and access to candidates – more than what you get by posting paid jobs.
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LinkedIn Recruiter Lite gives you visibility and access to candidates outside of the profiles and emails you receive by posting paid jobs. LinkedIn Recruiter Lite allows you to:
Find and match candidates anywhere online, and reach them with personalized emails with People Search. People search is available as a Chrome extension. Try it for free.
Not only is LinkedIn great for recruiting, but it also allows the recruiter to promote their brand. Employers can create company pages, join LinkedIn groups for relevant industries, and participate in business discussions. Companies can present themselves well to potential applicants.
Keep it short. Write short jobs to get more applicants. Be careful not to overdo it, let the candidates know what’s in it, and don’t spend too much time talking about your company. These tips will help you generate more applications for any job posted on LinkedIn.
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Important details of a message that can be accessed include the recipient’s name. Describe your company and the role you are looking for. Be human – people get enough spam on LinkedIn! Show interest in what the recipient has done or achieved. Ask a question or include a call-to-action to encourage a response.
A lot of discontent and a lot of weakness, the rules of the game are changing – forever – to attract and save. Read our latest research and insights from 1,250 US and UK employers. Read our 2021 Employee Survey A white circle with a black border around an upward chevron. It shows ‘click here to return to the top of the page.’
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How to upload a LinkedIn profile on desktop or mobile, and share your new job title with your network
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Being active can mean many other things, such as updating and working on important projects.
Introducing people to your new job on LinkedIn is not only a great way to celebrate your success, but it can show employers that you could be a good candidate for the future.
What Should I Post On Linkedin? 99 Ideas.
Here’s what you need to do to add this ad to your profile and let people know about it, on desktop and mobile platforms:
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