How To Put Ads On Google Search – Running an online business is no joke, especially when you have to compete with giants like Amazon who have endless marketing budgets to fuel their ads. The race to get to the first page of Google search results is very competitive. Trying to get on the first page, even with the best SEO, can easily take months or a year.
This is where paid advertising (PPC) comes in. Google AdWords is Google’s advertising service that allows businesses to display their ads on Google’s search results pages. Ads usually appear at the top or bottom of Google SERPs (search engine search results pages).
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Using Google AdWords is a common and effective marketing strategy for businesses that want to get their first online customers. Today, we’re going to take a closer look at some of the basics of using Google AdWords for your business.
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Google AdWords is a powerful tool when it comes to online business advertising. What makes it so great? Below are some of the benefits that businesses enjoy from Google’s paid marketing platform:
With Google’s multiple targeting options, business owners can ensure that their ads are only shown to potential customers. Business owners can filter their audience by geographic location, age, keywords, and more. Additionally, they can also choose the time of day when their ads are shown to their target audience. A common example used by many businesses is showing ads Monday through Friday from 8am to 5pm. This is usually due to businesses being closed or slow on the weekend. This can help maximize ad spend.
This is especially beneficial for local entrepreneurs. Studies show that 50% of mobile users who conduct a local search on their smartphones end up in a store within a day, empowering local businesses to capture people’s attention while at the top of the SERPs. remains
Since the 2013 update, Google AdWords allows businesses to choose which devices their ads appear on. For the search network, you can choose between desktop, tablet and mobile devices. The Display Network allows businesses to zoom in even further and target specific devices such as iPhones or Windows. Bid settings allow you to automatically bid higher or lower on devices that are more likely to convert on your site. Tip: Look at conversion and e-commerce data in Analytics.
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This is the most popular advantage of advertising on Google AdWords. With AdWords, companies only pay for clicks on their ads, not impressions. This is called Pay Per Click (PPC) advertising model. In this way, businesses save money by only paying when a user has taken action to visit their website.
Google AdWords allows companies to track the performance of their ads. This means you can track how many users see and click on your ad. With AdWords you can track how many users take the desired action after visiting your website.
According to Google’s Economic Impact Report, businesses earn an average of $2 for every dollar spent on AdWords. In times like these, using Google AdWords as part of your online marketing strategy is bound to yield positive results. However, this is not always the case in every industry. The best way to find out if AdWords is useful for your business is to try it.
If you don’t know how to set up your account and use AdWords profitably, this guide will help you. read more.
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Pay-per-click advertising is a powerful tool, but only when used wisely. Before you start creating your AdWords account, you need to define your goals. While “selling more” may seem like a big goal, online advertising requires you to be more specific.
It is highly unlikely that someone visiting your website for the first time will make a purchase. Selling online relies heavily on building and maintaining a relationship of trust with your customers. For this reason, there can be many purposes for a company to use AdWords. such as:
While it’s good to have more than one goal, remember that you need to run different campaigns to achieve different goals (more on that later). In addition to knowing your target, there is another very important requirement for advertising in AdWords, which is having a landing page.
A landing page is the URL or web page that a user “lands” on when they click on your ad. A landing page is a single page, separate from your main website, designed to focus on a specific goal. A good landing page is essential to the success of your AdWords campaign. A well-designed and optimized landing page helps convert visitors or customers.
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By now you should have a list of defined goals and dedicated landing pages that serve to fulfill each of them. Now it’s time to set up your Google AdWords account.
Go to the Google AdWords website and sign in with your Google account. If you don’t have a Google account, you need to create one. Don’t worry, it shouldn’t take more than a few minutes.
Once you have entered the required information, you will be taken to the next page to create your first campaign. Here you can set your budget, target audience, your bids and write your ad copy.
As you can see, defining the budget is the most important task on the list. Defining a daily budget ensures that you never exceed your spending limit. The best way to determine your daily budget is to first understand how many visitors to your landing page can convert into customers. If you’re just starting out, it’s best to work with the average.
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According to WordStream, the average conversion rate across all industries is 2.35%. This means that on average, only 2.35% of users take the desired action after clicking on the ad. By looking at the average conversion rate for your industry, you can determine how much you spend per visitor. This is also known as cost per acquisition (CPA).
After selecting your preferred currency and budget, click Save and proceed to the next step.
At this stage, you can specify the geographic location of your target audience. This feature ensures that your ad is only shown to users who search with the keywords you’re bidding on (more on that later) and who are located in the geographic location you specify. do
By using the advanced search option you can access “radius targeting”. Radius targeting allows you to target a specific range of your zip code. Depending on the nature of your business, you can target entire countries, or just cities if you sell something locally. You can set different bid settings for each target range. For example, you can bid high in a 10-mile radius, but lower in a 30-mile radius.
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The next step is to choose between the Google Search Network and the Display Network. The search network places your ads in the Google SERPs, while the display network shows your ad on every website that displays the ad.
For beginners and small businesses, it is recommended to go to the search network, because your ads will be shown to users who search for keywords related to your business. Display ads can be great for targeting, retargeting and generally very low CPC. But they are also not based on demand.
Keywords are search terms or phrases that a user enters into the Google search box during a search. Google will allow you to choose about 15-20 keywords that can display your ad in the SERP. Don’t worry, you can always add more keywords later.
It is recommended that you choose a few keywords that you are sure will get results, then choose 20 keywords that you might find relevant. That said, also pay attention to the search volumes of the keywords you choose. While it may be tempting to choose a keyword with a search volume of 450,000, it may not be the best idea.
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As mentioned earlier, AdWords works as a bidding system. Keywords with high search volume are more expensive to bid on. Choosing too many keywords or choosing keywords with high search volume can be difficult.
Broad Match: Broad Match is the default setting in AdWords. According to Google, “This allows your ad to show searches on similar phrases and related types, including synonyms, singular and plural forms, possible misspellings, and conjugations.”
Broader search allows you to reach a wider segment of your target audience. However, because Broad Match also displays your ads for synonyms and some of your keywords, your ad can appear in many irrelevant search results.
For example, you could target ‘good restaurants Manchester’ and your ad with a broad match might also appear in the results for ‘Pizza Inn’.
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