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How To Put Ads On Youtube Videos To Make Money

How To Put Ads On Youtube Videos To Make Money – You are here: Influencer Marketing Center » Social Media » YouTube Ads: Your Step-by-Step Guide to Successful YouTube Ads

Year after year, marketing forecasters tell us that video marketing is the trend to watch. But, at this point, video marketing is not a trend, but a necessity. YouTube is the most popular way to consume video online. If you’re not running YouTube ads to increase the platform’s reach, you’re missing out.

How To Put Ads On Youtube Videos To Make Money

Video combines images, sounds and effects to give viewers a complete picture of your offering in a way that static images or text cannot. Attractive and attention-grabbing. Plus, it increases conversions like nobody’s business. So, why not use YouTube ads?

Youtube Ads Archives

Most marketers turn to Google ads and avoid YouTube ads. Why? Because video is considered complex and expensive. But with Cisco predicting that by 2022 82% of global internet traffic will come from video streaming and downloads, can you really ignore YouTube ads?

With over 2 billion users worldwide, YouTube is the second most popular website on the Internet (Statista, 2019). This is why 80% of marketers consider YouTube to be the most effective video marketing platform (GO Globe, 2019). We’re not exactly sure which question the other 20% of marketers answered. With an audience that effectively covers 25% of the world’s population, you’d be hard-pressed to find a more effective video marketing platform.

In this article, we’ll walk you through the different YouTube ad formats and show you how to set up a YouTube ad campaign so you can use this powerful advertising channel to grow your brand.

80% of marketers believe that YouTube is the most effective platform for video marketing and there is no doubt that it should be part of any business’s advertising strategy. But as a video platform, YouTube ads are completely different than ads on other social media platforms (and light years different than Google ads).

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Many marketers who don’t embrace video advertising dismiss it because they think it’s difficult or expensive to do. But it doesn’t have to be. There are so many options in YouTube advertising, we’re sure you can find a YouTube ad format that works for your brand and your budget.

YouTube ads are part of the Google Display Network (GDN). They are a way to advertise on YouTube or search results to increase user reach. Because they are part of Google, advertisers benefit from the extensive user data available from Google. This data can be used to create highly focused target audiences.

If you’ve used YouTube as part of your marketing strategy, you’re already familiar with these ad formats. However, things are constantly changing with technology and the functions available to you, so let’s go over them briefly.

Skippable in-stream video ads promote video content before, after, or after other videos across YouTube and Google Video partner websites and apps. They are available for these campaign purposes:

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There are different types of bids you can use with this ad format. When a viewer watches 30 seconds of your video (or the entire video for videos under 30 seconds) or interacts with your video with a CPV (cost per view) offer.

Want to pay $1 for your YouTube ads? Find out how much YouTube advertising costs.

Non-skippable in-stream ads to promote your content before, during or after other videos through YouTube and Google partners. This ad template shows the entire ad without giving viewers the option to opt out. The maximum duration of advertisements is 15 seconds. They are available for the purpose of “Brand Awareness and Reach” campaign.

Video discovery ads are used to promote video content in search locations, such as the mobile YouTube home page or as part of YouTube search results. These ads show a thumbnail of your video with some text. The size and shape varies depending on where the ad is displayed. They are available for promotional purposes “in terms of products and brands”.

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Bumper ads are 6-second (or shorter) ads that play before, during, or after another video. They cannot be avoided. This ad format appears across YouTube videos and Google Video partner websites and apps. They are available for the purpose of “Brand Awareness and Reach” campaign.

Mastercard ads are ideal for creating awareness for a new product or service or reaching a large audience in a short period of time. These ads are available by reservation only through a Google sales representative. They work a little differently depending on where you look.

On desktop, header ads will automatically run silently for up to 30 seconds above the main YouTube feed. They can be displayed in widescreen or 16:9 aspect ratio and include an info panel to the right of the video using your channel assets. If you want, you can add up to 2 accompanying videos to the dashboard.

Header ads on mobile autoplay without sound for the entire video above the YouTube app or mobile home feed. Like desktop ads, mobile ads include video thumbnails, customizable headlines, descriptions, calls to action, and channel information.

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Header ads that appear on TV screens will automatically play without sound for the entire video above the YouTube TV app (if supported). Ads can appear in widescreen or 16:9 aspect ratio, and people can use their TV remote control to interact with the ads. You cannot add CTAs to header ads on TV screens.

Since these ads are only available by reservation, you will be charged a fixed rate per day (CPD) or per thousand impressions (CPM).

In June 2020, YouTube introduced a new direct response advertising model that converts YouTube videos into ad buys by placing scrollable images below ads to drive traffic to brands’ product pages.

To use this new ad format, you’ll need to sync your Google Mall feed with your video ads. Then, you can expand your ad’s call to action to feature the products you want in your ad.

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You probably already have tons of ideas floating around in your head for great YouTube ads. In this section, we outline the 7 steps you need to take to turn these ideas into YouTube ads.

Before you can start a YouTube video ad campaign, you need to connect your YouTube channel to Google Ads. To do this, open Google Ads and click on Tools & Settings at the top right of the screen. From there, go to Setup > Linked Accounts.

Now that you’re connected, it’s time to create your YouTube ad campaign. To do this, click on Campaigns in the left menu. This will bring up your campaign dashboard. To create a new campaign, click on the plus button and select New Campaign from the menu.

Next, you choose a campaign goal. Since you’re new to running YouTube ads, we recommend choosing to create a campaign without targeting. This gives you access to all the bidding options and you can start by adjusting your cost per view (CPV) while collecting data that is useful for other campaign purposes.

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For ad type, select Video. For this YouTube ad guide, we’ll be choosing the custom video campaign.

Now you need to choose a bidding strategy and set your budget. For the bidding strategy, we go with the maximum CPV (usually between $0.05 and $0.12). For budget, we recommend setting a daily budget so that you have a very even distribution of your ad spend each day you run the ad.

If you want, you can set the start and end date of your campaign. Some marketers prefer to leave the time frame open because they monitor their campaigns closely and can manually pause the campaign if necessary.

Once you’ve chosen your bidding strategy, it’s time to decide where (and not) to show your ads. To do this, select Network > YouTube Videos. We will remove search results from YouTube and video partners on the Display Network.

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Now select your language and set your location. To set a location by radius, select Enter other location, then click Advanced Search.

Now that your networks are set up, you may want to set up exceptions to further refine where your ads appear. Go to Inventory Type and select one of Extended, Standard and Limited. This allows you to remove categories that are not relevant to your business.

You can find additional opt-out options by clicking Additional Settings. Here, you can target the specific devices you want your ads to appear on, add frequency limits to prevent your ad from showing too much, and set an ad schedule.

Now is the time to set up your ad groups. Start with self-descriptive names

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