How To Set Up Conversion Tracking Adwords – Mediocre conversion data won’t cut it if you want to grow your business.
Companies advertising their campaign on search giant Google claim that for every $1.60 spent, they get $3 back on their investment [ source ]. That’s a 180% ROI. For any e-commerce business, these are big numbers if they want to reach their customers on a larger scale.
How To Set Up Conversion Tracking Adwords
But the problem is that you need to target the right customers. To do this, you need the conversion data that has the most value for your business.
How To Setup Google Ads Conversion Tracking In Shopify
Google AdWords is an advertising platform owned by Google that allows customers to place ads that appear on their search queries. You can promote search ads, display ads, video ads on your YouTube video platform, or in-app ads that appear in Android apps.
Customers must bid on a search term that interests them. The more popular the term, the more expensive it gets.
Learn more about Google AdWords and how to get started here.
WooCommerce Conversion Tracking is a WordPress plugin that makes it easy to track conversion data. With its simple interface, it’s as easy as copying your platform pixel ID and start tracking conversions.
How To Setup Adwords Conversion Tracking In Woocommerce Store
It supports five popular advertising platforms, including Facebook, Twitter, Google AdWords and the popular Perfect Audience retargeting platform.
Adding Google AdWords to your WooCommerce store is very easy. Just copy the account ID from your Google AdWords account and you’re good to go.
You can follow two events. Those who have successfully registered in your store and are creating a profile. And you bought a product on your website. You need to activate these events separately and put a “Purchase Tag” next to it.
An example can illustrate how you can track the conversion data that really matters. First, you need a Google AdWords account ID. You can find this in your Google AdWords conversion settings.
How To Setup Google Ads (adwords) Conversion Tracking
Create a conversion there with the desired settings. Then click “Done” and you will find the account ID under “Add a tag to your website code”.
Just copy your WooCommerce conversion tracking account ID and set the purchase tag you want to receive in the “Purchase Tag” field. More information about it here.
Receive conversion data about people who bought a product from your store in your Google AdWords account. An event will be triggered upon successful registration and purchase. This conversion data is sent to Google AdWords.
You can use event conversion data however you want. You can use it to retarget a specific shopper with related products or use it in Google Analytics.
How To Setup Google Adwords Conversion Tracking In Magento 2?
It’s not a good remarketing strategy to target only people who arrived at your store’s website while searching for something. When it comes to buying your product, they are not the best fit.
But those who sign up are the key. You have successfully purchased a product and this is a huge untapped area that you can take advantage of. Showing products related to what you’ve purchased can really benefit your business.
Google AdWords WooCommerce Conversion Tracking’s built-in event tracking feature allows you to target these specific people.
Visit the official website to learn more about what other great events and platforms this plugin supports.
Why You’re Missing Out On Google Ads Conversions & How To Fix It
Rizvi is a technician at heart. He enjoys spending time educating himself about the industry and how computing power is shaping the future. In his free time, he likes to read books and watch movies.
Today we’re going to show you how to set up conversion tracking on your WordPress site, as well as WooCommerce and Easy Digital Downloads eCommerce solutions.
Without conversion tracking, it’s impossible to make data-driven decisions. 💰 Click to Tweet Why is conversion tracking important?
Google Ads Conversion Tracking Vs Google Analytics
Tracking conversions or measuring media performance is important for all types of websites, from e-commerce sites to affiliate marketing blogs. Without conversion tracking, it’s impossible to make data-driven decisions. Here are some additional reasons and examples of why conversion tracking is important.
Not tracking conversions is like driving without knowing where you’re going. You’re just wasting gas. If we want our investments to count, tracking should be part of our strategy. Only when we know what works for our customers do we know how to reach them in a more meaningful way. — Divine Rizardo, Commenter on the WordStream Blog Conversion Tracking Guide
Conversion tracking on most third-party networks involves implementing what you’ve already called a tracking pixel. This usually involves using a 1×1 pixel transparent GIF. This is simply a piece of code provided by a third party that needs to be pasted into your WordPress site. This allows you to track visits, web page events, ad impressions, and certain conversion actions you set.
In this guide, we’ll cover the purposes of Google Analytics, the Facebook conversion tracking pixel, the Twitter conversion tracking pixel, and Google AdWords. Tracking codes can be added to your website using a tool such as Google Tag Manager or manually. Google Analytics can also be configured using the Google Analytics WordPress plugin. It’s impossible to cover every scenario, but after reading this guide, you should have a much better idea of how to implement conversion tracking on your WordPress website. Click the link below to go to that section.
Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels
When it comes to conversion tracking, it’s best to start with the basics, and here’s how you can create goals in Google Analytics and relate them to actions you take on your WordPress site. You’ll need to understand how goals work with some additional conversion tracking tools later.
Goals measure how well your website or app meets your goals. A goal represents a completed action, called a conversion, that contributes to the success of your business. Goals include making a purchase (for an e-commerce site), completing a game level (for a mobile gaming app), or submitting a contact form (for a marketing or lead generation site). Create a conversion page
There are many different ways to track conversions, but one of the most common is contact form submission tracking. This way, you’ll know how many leads you’re getting each week and which ads are generating them. The easiest way to do this is to use a “thank you” page. You can create goals for this page, and later we’ll even create custom events for Facebook ads on this page.
The first thing you need to do is create a “thank you” in WordPress. In the Pages section of your WordPress dashboard, click Add New and create a thank you page. It can be called anything. But keep in mind that this is what users will see after filling out the contact form. Make sure the permalink (URL) is domain.com/thank-you/ because we will use it later.
Conversion Tracking Pro For Woocommerce
Then enter a description of the page you want them to see. In our example, you’ll see that we’re just letting them know we’ll be in touch soon. Then publish the page when you’re done.
To add a redirect to the Gravity Forms plugin, click the Edit button on your form, then click the Confirmations tab. You can then select “Redirect” as an option and enter your URL.
Google Ads Conversion Tracking Hang Ups And How To Fix Them
You should now have a thank you page and a contact form to redirect
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