How To Share A Post By A Company Page On Your Personal Profile On Linkedin – Posting on social media is a great way to generate business for your business. This is free advertising because you have the ability to reach hundreds or even thousands of customers and friends. But re-posting the same things over and over will bore your followers. Mix it up!
Whether your audience is primarily current or former customers, your social media marketing to new customers can be like giving a choir presentation.
How To Share A Post By A Company Page On Your Personal Profile On Linkedin
Consider posting less to new customers and more to your current and former customers instead. You may find that your posts increase engagement, shares, and conversions. How?
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If you post what your audience wants to see, they will engage with it more. If this post about how your business is interesting is shared, it can attract more new customers than a post about a discount or special offer, for which reason it will be more popular. New potential customers see more.[bctt tweet=”The #1 key to posting great content online is knowing your audience. #smm #socialmedia #facebook” username=”Techno_Goober”]
Has your office done anything fun lately? Maybe you all hung out for Happy Hour after work or carved pumpkins for Halloween. To take a picture! Post those photos!
Your followers will love watching the behind-the-scenes content that proves there really is a human behind the computer. It may not tell potential new customers exactly what your business is about, but it may entice some of them to click on your profile to learn more about this interesting group.
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Information about the company culture is also important when potential new employees are researching your company. Just posting about your services won’t tell them much about the work in your office. Seeing photos and videos of your company culture can help them gauge how interested they are in your company before you apply.
A popular way to increase engagement with past and current customers is through social media contests. These contests are usually fun, but easy to enter. They allow users to stay active on your social media pages without having to buy or sell your products.
Consider giving gift cards to local restaurants, gas stations, Visa gift cards, or other fun activities. Some companies may work with partners to offer higher bids.
Learn more about our recommendations for social media competitions, including playing by the rules and increasing engagement.
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There are hundreds of ways to interact with your followers on social media. One way is to post and answer questions. Ask questions like:
Use a real question mark when submitting your question. This may cause some of your followers to stop and think about the question before posting an answer. Without the question mark, some followers may not recognize it as a question and just move on.
For the first questions, you may need to hire an employee to post or respond to their personal account to break the ice.
Make sure your account matches these suggestions and answers. Don’t just let them hang. Tell them it’s a good idea or thank them for their participation.
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Do your followers often post positive reviews about your business? Or are selfies posted inside or outside of your business? Have you seen your product in the photos your followers post on your wall? Share this content!
Sharing content with your followers shows your appreciation and love for your followers and customers. It also encourages new followers to post more content about your business, and some may start posting more in hopes of getting action back.
Reminding your customers why you love them and why they love you is an important part of running a successful social media site. Besides sharing content with your followers, sometimes you should reach out first!
Post about a customer’s progress, such as launching a new website, feeling satisfied using your product, or simply thanking them for being part of your business family.
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Similar to posting pictures of company culture, share company news. Let your followers know when you hired a new employee, when you cleaned out your office, or when something exciting is happening at the office. It includes:
Followers want to feel like they are part of your journey. Allowing them to preview your business will get them engaged and excited about your business.
Is your social media feeling a bit dated? If you don’t have many followers or they never seem to like your posts, try social media management. Techno Goober manages social media for you every month to keep your followers engaged on a regular basis.
You can still post on your account but no pressure to post every day! Interact with your followers with the content you want to post and leave the boring stuff to us! Call Techno Goober today to help manage your social media accounts or learn more about our social media management services. Once your case studies are complete, social media is the best place to share them. However, just posting a case study link on LinkedIn and hoping that people read it is not enough. Creating a powerful social media post to engage your audience to read your case study requires more strategy and intelligence.
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This article is your definitive guide to creating social media posts about case studies that will capture the attention of your target audience. You will know what parts of your case studies you should cover in your posts and how to write about them in a way that attracts people away from social media and your website, and ideally reaches your customer base.
Bottom line: If you have your client’s permission and a compelling story to tell that makes you and your client look happy, it’s time to create that post.
A successful social media post about your case study must follow a specific formula – exactly what your case study does! Make sure your post contains these elements in this order.
When writing a social media post about case studies, keep it short. Most people have short attention spans and loads of social media content. When scrolling through news feeds on Facebook, people typically spend 2.5 seconds viewing content on desktop and even less on mobile. Make those few seconds useful to the user and give them something interesting that will make them engage with your post. There are only four key elements to the formula, so your post should be no longer than four interesting sentences.
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Share just enough of the case study story in your social media posts to make someone want to click the link. Remember: the goal is to get people to read your site’s case study, and that won’t happen if you provide all the details up front! The plot is the goal. Be honest, but be mysterious about the solution and the result, and never reveal the ending!
Follow your company’s voice and brand when writing a social media post case study. This helps ensure a consistent customer experience, fostering loyalty and trust. If you don’t have a brand identity, learn how to create one.
Social media is all about building connections, which is hard to do if your posts are too formal or disjointed. Even if your company culture or brand is more serious, using
Mentioning your business in social media posts helps build a bridge between you and your current and potential customers.
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Tailor your case study social media posts to the specific audience you want to reach. For example, if you have a B2B company, use professional jargon to emphasize your experience and understanding of your industry. If your audience includes the general public, use less formal language and avoid terms that require basic knowledge to understand.
You have less than three seconds to capture your audience’s attention, so use that time wisely by adding an image to your social media posts. Images make a stronger impression than words alone and can make long articles easier to understand. Use images from your case study or a photo of a case study subject when posting on social media. Remember to choose images that are similar to your message, consistent with your brand.
The following is an example of a social media post from a case study that follows the advice above.
Posting case studies on social media requires some strategy and skill. However, with an in-depth case study, customer testimonials, and clear brand guidelines, you can create a post designed to attract attention, clicks, and business.
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Need a case study to post on social media? Click here to learn how we can help you achieve this goal.
For over 15 years, Stef Mates has written, designed, edited, and curated a wide variety of content across multiple industries. He started freelancing in November 2019 and became a full member of the team as editorial, writing and design director.
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