How To Start A Google Adwords Campaign – Who doesn’t love creating new AdWords campaigns? If you don’t like it now, it will definitely become your favorite thing after reading it.
Setting up a new AdWords campaign doesn’t take hours or days. I’ll show you how to build a great ad campaign that won’t monopolize your time and will put you in step with the results you’re looking for.
How To Start A Google Adwords Campaign
Okay, one of the first things you need to do when creating a new campaign is keywords (especially if you want to advertise on the search network).
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You have to ask yourself, what are people looking for if they need what I have to offer? These are the keywords you should be bidding on.
Focus on “root” keywords. Don’t overdo it by searching for every possible variation of a long-tail keyword. Not only will it take longer, but you won’t find “niche” areas of your keywords that aren’t covered by your competitor’s keywords (broad, modified broad match or phrase match).
We wanted something simple and transparent, which we could implement as quickly as possible and capture the most relevant traffic.
So what do I mean by root keywords? The best keywords are the keywords that have the least number of words you should bid on.
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Sticking to your main keywords will help you find targeted traffic without spreading yourself too thin and taking too long to build. Then your search query reports will show which long tail keywords are getting traffic and which are good for targeting.
Now that we’ve focused on the keywords we’ll use later, let’s take a look at how to create an AdWords campaign designed for success.
First, log into your AdWords account, click the red “+ Campaign” button, then click “Search Network Only.” Make sure you’re on the Campaigns tab you see below.
When you’re done, you’ll be taken to a new screen where you’ll need to select the type of search campaign you want to run. Make sure you select “All Features”. This allows you to further customize, such as the time of day you want to advertise.
Create A Google Adwords Campaign
Next, name your campaign and scroll down to click the “Include search partner sites” checkbox.
Once that’s done, let’s scroll down to the next section where we set up geotargeting areas.
If you run a local business, make sure you enter the cities/areas you want to target in the advanced search box. If you are a citizen, you can simply select “United States”.
In the “Location Options (Advanced)” section, just click “People in my selected location”. If you don’t, your ads will be shown to other people in other countries. And it’s not Bueno.
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I’ll give you another crazy idea. In the Target language section, select “All languages”.
Many people have different browser/computer settings and you can also search for what you offer through another Google domain (eg Google.fr). If you set the language to English, your ads will not be shown to these people.
Remember that the keywords you choose at the beginning should always be written in English and not in any other language.
Now that we’ve set up our AdWords campaign, let’s take a look at the bid and budget components.
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For “bid strategies”, make sure you are in control and manually set your own bids. Otherwise, Google can raise or lower your bids as much as it wants.
Then set the default bid. This is the maximum dollar amount that will be paid per click on your ad.
Sweetness! We’ve prepared your geographic locations, languages, prices and budget. Now we need to see the days and hours you want to advertise.
Since you initially selected “All Features,” you can now choose when you want your ads to appear. As you will see below, it is very simple. All you have to do is change the days and times you want to run. If you want to work 24/7, leave everything alone.
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The last part is about displaying ads. At this point, make sure you set the “Infinite Rotation” option so you can adjust and change your ads based on your performance data.
As the last part of creating your AdWords campaign, click the blue “Save and Continue” button and then focus on creating your first ad group!
Here, use the keywords you started with and write your first ad specific to those keywords!
Blake has one of the longest client relationships with Disruptive Advertising. He is a senior marketing consultant who became a technical lead because of his passion for helping his clients succeed and now shares this with other marketing consultants at Disruptive. She finds fulfillment in her work when she sees others grow, thrive and gain confidence in their marketing skills. When he’s not at his desk, you can find him outside. His latest hobby is mountain biking, but he also enjoys many outdoor activities, including rock climbing, hiking, camping, and small picnics. The problem with search engine optimization (SEO) is that it takes a lot of time and there are no guarantees. On the other hand, pay-per-click (PPC) advertising can achieve results much faster. For businesses that don’t operate organically and need a quick ROI, paid advertising is sometimes the best way to drive traffic to (and convert from) your website. The problem is that your competitors are using the same search terms and keywords that you are. Not only do you need to know how to create a Google Ads campaign, but you also need to know how to stand out from the crowd. What is a Google Ads campaign? Google Ads is a pay-per-click (PPC) system for advertising on Google search engine results pages (SERPs). You can create campaigns to manage groups of similar ads. One or more campaigns are running in your Google Ads account at the same time. Each campaign consists of several ad groups containing your keyword text and a landing page. The advantage of creating an ad account with campaigns is that you can target different audiences (for better customization), set your bids more thoughtfully, and even run different tests without affecting your main campaigns. Let’s say your company sells two products. One is a more profitable opportunity, and the other is less important to your business goals, but still requires some cost. By using separate campaigns, each of these products receives its own ads, and you can spend more of your budget on offering the higher-profitable product instead of spending all of your spend on the less profitable one. To learn more about how ad spend works, check out our definitive guide to Google Ads. Let’s continue with some real-world examples of Google Ads campaigns—the service formerly known as Google AdWords—and then offer some expert advice on how to be successful with your own Search Engine Marketing (SEM) strategy. You’ll be an expert before we’re done. AdWords Examples New Racing Marketing: Inbound Marketing What is Nativity: Cyber Security Rock Content: Content Marketing Course Destination Canada: Cheap Vacations FM Training: LEED Online Certification Leftlane Sports: Women’s Hiking Shoes 1. The New Inbound Racing Marketing Term: What the Market Means for: Some People Finders have a pain that led to a purchase, but may not know what solves the pain. This is the idea behind the first example of the Google Ads campaign above. New Breed Marketing, a HubSpot agency partner, is a provider of inbound marketing services. Because new buyers may not know what they’re signing up for when they use “inbound marketing,” the company tried to define the term for them — helping buyers confirm that inbound marketing is really what they’re looking for. Google Ads The above rating for New Breed Marketing is just as simple as search engine marketing. The meta description is only one sentence, but it tells searchers that inbound marketing is a “process” for investing. Meanwhile, Blue Link, called the site’s extension, promises to explain inbound marketing in the form of a “downloadable guide.” This ensures that those who click through to the page are willing to provide their contact information and become the lead instead of this guide. Remember that Google Ads campaigns cost you every time someone clicks on one of your ads – you need to make something from those clicks. 2. Nettitude Search Term: Cyber Security Links: In general, the broader the search term, the less likely a searcher is willing to buy something immediately (a pay-per-click concept known as “match types”).
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